Chat with us, powered by LiveChat

Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

BaM™ Product Highlight – Rotolight Anova PRO 2

Tue 03, 07 2018

CREATE CATEGORY BaM™Award Nominee – Rotolight Anova PRO 2: setting the standard for professional LED lighting

IABM BaM Award product highlight - Rotolight

The newly launched Rotolight Anova PRO 2 is taking the broadcast, media and entertainment industry by storm. Following on from being named Best of Show during the 2018 NABShow in Las Vegas, the pioneering LED is already a firm favourite in TV studios and on film sets around the world.

The LED is a revolutionary continuous light and High Speed Sync (HSS) flash developed for creative image makers and designed for use on-set and on location. With outstanding colour reproduction, a built-in suite of patented special effects (CineSFX™), and the best power to consumption ratio in the industry, the Anova PRO 2 is setting the new standard for professional LED lighting.

The ultimate LED

The Anova PRO 2 delivers best-in-class colour reproduction (CRI>96, TLCI 91), due to Rotolight’s own AccuColour™ LED phosphor technology. This ensures filmmakers can get the right shot first time, with the right colour, eliminating the need for expensive and time-consuming post-production work. The LED is also the first light in the industry to feature electronically adjustable colour temperature in both flash and continuous modes, which enables users to adjust it to match the ambient light in any surrounding or achieve a range of specific effects.

IABM BaM Award product highlight - Rotolight

The Anova PRO 2’s suite of CineSFX enables on-the-spot creativity in filmmaking, allowing users to simulate various effects environments, including lightning, gunshots and paparazzi. This feature cuts out the need for a conventional flicker box, avoiding additional costs and hours of set-up time. Its reputation as one of the most energy efficient lights on the market is reinforced with just 72 watt consumption, which helps users save on operating costs in studios and means fewer batteries are needed when the Anova PRO 2 is taken on location.

A firm favourite

IABM Product Highlight - Rotolight Anova Pro 2

The Anova PRO 2 is already being used by DOPs, lighting gaffers and cinematographers all over the world, including in London’s first fully 4K television studio Celebro.

Rotolight is the lighting provider of choice for Celebro Media Group, a studio regularly used by global broadcasters such as the BBC, MTV, and the Discovery Channel. As an existing Rotolight customer, Celebro Media was keen to be the first in the world to get its hands on the company’s latest lighting innovation.

“The Rotolight Anova PRO 2 is the perfect light for working in the live television environment. We are able to light people accurately, very quickly, saving us time, mistakes on air and a lot of money,” says Wesley Dodd, CEO Celebro Media. “We will be using 200 of the Anova PRO 2 lights in our new studios in Washington, Moscow and Los Angeles.”

A lighting pioneer

The LED is the flagship product of British LED manufacturer Rotolight. The company is a pioneer in the lighting industry and specialises in creating award-winning LED lighting solutions for broadcasters, filmmakers and photographers. Rotolight has quickly established itself as a leading innovator, that strives to create products that provide unique tools to image makers, allowing them to realise their creative vision and aspirations.

For the return of Dancing on Ice, DOP Chris Yacoubian was tasked with creating a glamorous, sultry new look for 2018. An integral feature to this new look was the brand new Rotolight Anova PRO 2’s, used in a unique custom built rig of 6 lights. Purposefully designed to be visible in shot behind each contestant, Chris loved the lights for their extraordinary functionality as well as their attractive aesthetic.

Related Content

Based on your recent activity and preferences we recommend the following pieces of content



X