MediaTech Bespoke Reports

Bespoke intelligence reports for your business

As the leading provider of media tech intelligence in Broadcast and Media, IABM's Business Intelligence Unit can produce bespoke reports exclusively for your business needs.

These studies generally rely on ad-hoc qualitative/quantitative research, including expert interviews and/or survey evidence, conducted by IABM. They may include one or more of the following:

  • Industry spotlight on a specific topic
  • Market segmentation analysis
  • Technology trends research

Types of presentation

Bespoke report

Sponsor existing report

Bespoke poll

Bespoke presentation

Why research is crucial to your marketing

Understanding the big picture

Thought leadership

Digital engagement

Data acquisition

How it works

Before carrying out a bespoke research project, IABM will discuss with the company commissioning the study its research requirements. These include things such as:

  • Main objectives of the study (the why):
    What does the company want to get out of the project? What will be the main use cases for the data and information gathered as part of the project?
  • Research sources and methodology for the project (the how):
    What methodology is the best to reach the research objectives? Do we conduct interviews with media companies, a bespoke survey, or both?
  • Research deliverables (the What):
    These include various formats depending on the sources. If a survey is used in the project, IABM can even create a portal for you to explore/filter the data by yourself (i.e. self-service analytics model), along with a report and executive summary summarizing the results. We can also include the delivery of an event (internal or public) as part of your bespoke package as well.


IABM Report in partnership with Axinom

This report is based on a survey on content protection technology carried out by IABM in partnership with Axinom between July and September 2021. The survey targeted the niche audience of content protection technology experts at media businesses. Five interviews were conducted after the survey was closed to explore content protection trends further. The following pages focus on reporting the main results of the survey in a data-driven fashion, while the final section provides an overall analysis of content protection trends and investments backed by qualitative research.

IABM Report in partnership with Dell Technologies

This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.

Meet the team

Olga Nevinchana

Senior Analyst

Ana-Claire Bernardes

Content Evangelist

Martin Redhead

Senior Analyst

Riika Koponen

Principal Analyst