In this briefing, we use data from our Media Tech Business Tracker to examine the M&E industry’s changes over time to better understand technology trends that are shaping the industry. We analyze how COVID is transforming the industry by looking at both fleeting and long-lasting changes.

The Media Tech Business Tracker is IABM’s semiannual survey conducted among media technology buyers and vendors. We have been tracking business and tech trends among media technology buyers since 2017, which allows us to analyze long-term trends and see the big picture to better understand where the industry is heading and why. To complement this data with the suppliers’ perspective, we tracked media technology vendors’ views over the last two years. 2019 data was collected before the pandemic, thus represents the pre-pandemic outlook.

View the interactive report below, or click here to download the PDF.



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