Video Artificial Intelligence (VideoAI) is a new software-as-a-service (SaaS) from Comcast Technology Solutions that can help companies (i.e. content providers, operators and advertisers) understand and analyze video (live and on-demand), audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. It is based on commercial-scale implementations developed and deployed by some of the largest media and technology companies in the world (Comcast, NBCUniversal, and Sky).
VideoAI can help content providers, operators and advertisers understand and analyze video (live and on-demand), audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. Customers can use VideoAI to automatically analyze video assets to identify and tag key onscreen moments (hard cuts, black frames, transitions); audio events (silence, specific sounds), and much more, to support enhanced understanding of video content.
The underlying technology for VideoAI has been applied across millions of video assets to create features such as metadata segmentation for dynamic ad insertion; segmentation detection, such as detecting intros, credit rolls, auto-chaptering; and creating automated on-screen highlight reels during live sporting events. With VideoAI, content owners, operators, and advertisers can now work with Comcast Technology Solutions to develop their own business use cases and deploy them using a secure, flexible, and ready-to-use 24x7 service.
VideoAI can be used to automatically generate rich metadata of video content segmentation, which helps remove a lot of the manual metadata coding that takes place today. This is helpful in both creating more actionable information about video, but also enabling scale through automation for things like chaptering with automated titles and summaries, and smart thumbnails.
It can also be used to generate new content, particularly around automated playlists, clips, or highlights that can then be leveraged for additional monetization. Think about going from live to VOD: Providers can prepare live events for VOD – creating on-the-fly assets as soon as a live event has aired.
Additionally, VideoAI can be used to support contextual advertising. It can be used to help improve ad efficacy by automatically detecting ad breaks and informing ad decision systems by leveraging this richer metadata.
Historically, customers rely on Comcast Technology Solutions to help remove complexity, better understand, and deliver their content in new ways, improve workflow efficiency, and drive automation. VideoAI is a technological advancement on all those fronts.