How do they want to be sold to
Customer Panel Featuring Darren Long (Sky), Rob Cranfield (Turner Broadcasting), Donna Mulvey-Jones (FreemantleMedia UK) and Tom Griffiths (ITV). John Ive asks the panel what gets their attention, what advice they can give to vendors to be successful, How do they want to be sold to, what marketing catches their eye – what tactics do they hate
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