This online course, available exclusively to IABM Members, consists of 12 modules presented by IABM’s CTO, Stan Moote and industry expert John Ive and costs just £35 (or free as part of IABM member complimentary eLearning package).

The 5-15 minute videos provide an expert view of the broadcast and media industry in bite size chunks.
The videos cover what is important and what’s happening around the many business and technology topics the industry currently faces.

The course will appeal to anyone new to technology supply side of industry or specialists who want to compare their perspective with an independent analysis.


  • Introduction to IABM
  • The Evolving Media Industry
  • Consumer trends
  • Workflows and The Content Chain
  • Industry economics
  • Technology evolution (in two parts)
  • Business drivers
  • Accessing broadcast & media markets (in three parts)
  • Summary