IABM at IBC

IABM @ IBC

We are delighted to be back supporting our members and endorsed show organisers in person this year and will be there to assist end customers and suppliers to do business!

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IABM Members exhibiting at IBC 2022 Member Lounge:

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Ben Kaplan
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Michel Artieres
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Joyce Bente
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CONTENT THEMES AT IBC

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Content Submission

Now fully booked.

Friday 9th September – Transformation

COVID-19 has businesses more digital-savvy. Even though a post-pandemic view of the world is emerging, with physical business models partially returning, the dominance of digital in media supply chains will be long-standing.

Transformation Agenda

11:00 - How 5G will revolutionise sport
Matt Stagg, Director of Mobile & Immersive Strategy, BT Sport

How will 5G enhance the viewing experience for the fan?
5G for remote and cloud-based production
Why 5G Private Networks might be used instead of operator-provided connectivity
How does 5G enable new immersive experiences?

11:30 - Balanced Computing: choosing the right balance between on prem, edge and Cloud deployments
Alex Redfern, CTO, EVS
Oliver Parker, VP Commercial/International, Blackbird PLC

Simply put, 'Balanced Computing' is about choosing the right combinations of hardware and software and deploying them in a balanced way between on-prem, edge and public or private cloud. In this session, Alex Redfern, CTO at EVS, explains how this approach is ideally suited for large event productions where rights-owners are required to create high-quality content in the most reliable way and distribute it quickly and efficiently to their rights-holders. He describes different scenarios in which cloud processing can be used to flexibly extend on-premises infrastructures while meeting the strictest quality and delivery requirements. He will showcase real-world use cases where cloud processing is used to enrich live production, to replace traditional, on-premises processing, and to manage and distribute the produced content for more efficient and collaborative operations.

12:00 - Ukraine in Focus: Escalating Social Media’s Role for More Timely Collaborative News Production
Andreas Pongratz, CEO, X-News
Craig Wilson, Product Evangelist – Video & Media Platform, Avid

How does the Avid news production and integrated x.news platform in the cloud make the work of journalists in newsrooms more efficient and easier in the context of Russia's war of aggression on Ukraine?

Why have social sources like Twitter, YouTube and Facebook become less relevant in the coverage on this, and why has Telegram made huge gains?

We want to address all these questions.

12:30 - Optimising user engagement and experiences through accelerated and accurate content discovery
Martin Prins, Head of Product, Media Distillery
Sander Kouwenhoven, CTO, NLZIET

One of the challenges NLZIET faces is that, especially for non-scripted live programmes like news, talk shows, actuality shows and sports programming, there is a lack of descriptions of the actual topics inside a programme. Due to the live nature of such shows, the programme description provided in a TV guide / EPG is very generic and uninformative about what the content is about. So, for the viewer, deciding whether it is of interest to watch is not easy! This session will dive into the needs NLZIET wanted to address, the challenges faced building a solution powered by AI, and a discussion around the initial results from a betatest with NLZiet viewers, running this July/August!

14:00 - Business of M&E in the Cloud
Thomas Edwards, Principal Solutions Architect, AWS

14:40 - How data transformed ITV into a digital leader
Tom Griffiths, Director of Technology, Content Supply & Distribution, ITV

Traditionally broadcasters have had far too little detailed data on their viewership, basically limiting the use of data to generate reactive reports. Now with digital, ITV has transformed operations, content acquisition and content discovery by getting up-stream strategic data from sources not even thought of in the linear world. During the fireside chat, the types of data and how to use it will be explored.

15:30 - Live event broadcasting over 5G. Is this the remote production solution we have all been looking for?
Olga Nevinchana, Senior Analyst, IABM (Chair)
David Edwards, Product Manager, Vislink
Ian Wagdin, Senior Technology Transfer Manager, BBC

Production of live major events has been in transition for a number of years. A move to remote production and a desire to get high-impact shots from roaming cameras in densely populated areas has often required complex implementations.

Could the availability of on-site, private 5G networks create an improved implementation and become an all-IP gateway to the production centre at the network-edge? A recent trial led by the BBC at the Commonwealth Games has been exploring this new technology.

Saturday 10th September – Convergence

The social isolation caused by the pandemic has driven an increasing demand for interactivity in experiences, which has culminated in the increasing buzz around Web3 technologies such as the Metaverse as well as a blurring of the lines of demarcation between different sectors.

Convergence Agenda

11:00 - The potential of Web3 technologies in M&E
Michelle Munson, CEO, Eluvio

In this session, we will explore the potential of Web3 technologies in M&E, from improving fan engagement to streamlining content monetization.

11:30 - State of the Creator Economy
Ronny Krieger, GM Europe, Patreon

In this session, we will focus on the rise of the creator economy with Patreon, a platform providing creators tools to run their businesses. We will talk about audience trends in UGC, changing monetization paradigms and the technology enabling creator-focused platforms.

12:00 - State of Super-Aggregation & Content Discovery
Brigita Brjuhhanov, TV Product Owner / Development Team Lead, Elisa

In this session, we will focus on aggregation and content discovery trends with Elisa.

12:30 - Understanding QoE, Data & Churn
Till Sudworth, CMO, NPAW
Sandra Groß, Project Leader, CBC/RTL Deutschland

In this session, we will hear from RTL and NPAW on understanding the impact of quality of experience on churn through data.

14:00 - The Business of Streaming at a Global Scale
Sabine Anger, SVP Streaming, Paramount Global
Raman Abrol, CEO, Vubiquity and General Manager, Amdocs Media

In this session, we will hear from Paramount and Vubiquity on scaling streaming businesses to appeal to global audiences.

14:30 - The potential of the Metaverse in M&E
Rhys Hancock, Co-Founder & Managing Director, Metavision
John Cassy, CEO & Founder, Factory 42

In this session, we will explore the potential of the metaverse in media, including audience trends driving its growth, current applications in M&E, and more.

15:00 - State of Virtual Production
Christina Nowak, Director of Virtual Production, Anna Valley

In this session, we will focus on the rise of virtual production with the help of a specialist in the field. We will talk about the change from traditional to virtual production, its impact on collaboration, skillsets and more.

15:30 - State of Immersive Technology
Tom Burns, CTO, Media & Entertainment, Dell
Gerhard Lang, CTO, Vizrt

In this session, we will focus on the state of adoption of immersive technologies ranging from XR in live production to the tech that will power metaverse with a panel of technology experts from Dell, NVIDIA, and Vizrt.

Sunday 11th September – Resilience

COVID-19 and conflict have made resilience a more important value for businesses. These shocks include the move to decentralized models, the rise in cyber-attacks, resource scarcity etc. The increasing importance of ESG can also be considered part of the resilience equation.

Resilience Agenda

11:00 - UK Member Council discussion around supply chain resilience and skill shortages in the M&E industry
Chris Smeeton, Managing Director, Argosy Components
Jon Morgan, CEO, Object Matrix
Bob Boster, President, Clear-Com LLC
James Taylor, Managing Director, Insync Technologies

11:40 - Mitigating the risks of ransomware on TV production
Paul Glasgow, Managing Director, Marquis Broadcast
Menno Drenth, Manager Production Facilities, VPRO

Paul describes a $1M ransomware attack timeline, shares some horrifying new attack vectors, then outlines some recent industry attacks. Menno highlights why conventional DR solutions may not work. Then (assuming an Avid facility total loss) uses Marquis to demonstrate a uniquely protected and fast cloud recovery to production. Take 20 IBC minutes to save your business.

12:30 - Data resilience through data governance
Carlos Octavio Queiroz, TV Globo

As companies master their first-party data strategies, data governance and privacy become key aspects to succeed in this journey. Join us to have a perspective of media companies that are facing this challenge and some of the lessons learned.

14:00 - The Future of Content Security: One Size Does Not Fit All
Andy Shenkler, CEO, TMT Insights
Terri Davies, President, Trusted Partner Network (TPN)

Managing content and infrastructure security is daunting and time consuming. How can the industry come together to right-size the process for achieving and maintaining security assessments while making them more efficient and less expensive?

Learn about how the MPA’s Trusted Partner Network, with the support of TMT Insights, are working to provide a new flexible business model that will simplify access to a network of qualified vendors and to help the industry as a whole benefit from the rapidly advancing requirements of enhanced security awareness, preparedness, and capability.

14:30 - New and future business resilience, looking at how to build an agile operation that has the ability to quickly shift and change direction to deal with the unexpected
Ben Vandenberghe, CEO, Skyline Communications
Larissa Görner, Senior Director Product Line Management, Grass Valley
Thomas Müller, CTO, Qvest
Clive White, Chief Technology Officer & Transformation Officer, Arqiva

This panel discusses how media organizations can build an agile operation that has the ability to quickly shift and change direction to deal with the unexpected while maintaining continuous business operations.

Not only this includes adapting to new enabling technologies such as ALL-IP, 5G and cloud services, but also requires empowering employees having access to the data they need, providing digital tools to customers, optimizing operations by automating workflows to finally have the right operations in place to evolve and transform products and business models faster than ever.

3.10pm – Bringing the Real World into the Virtual with Markerless Motion Capture. Case Study – Imaginary Pictures, Pathway XR and Move.ai

Kevin Zemrowsky, Co-Founder Imaginary Pictures

Niall Hendry, Head of Partnerships & Delivery, Move.ai

Nathan Newman, Pathway XR

Resilience is all about successfully adapting. The circumstances of the lockdown demanded new, yet practical ways to create content. This session details how the collaboration led by Imaginary Pictures with Pathway XR and Move.ai proved out the viability of creating 3D assets from live events.

Decentralization & Security: The move to remote production models is leading to a dispersion of resources requiring media companies to manage an unprecedented level of complexity and risk, including a rising number of cyber-attacks.
Disruption & Mitigation: Supply chain disruption hitting both physical and human resources has forced media businesses to adopt risk mitigation strategies ranging from stockpiling to insourcing and talent-led acquisitions.
Humanity & ESG: Consumers and businesses have grown more aware of matters such as privacy, sustainability, and diversity due to the extreme circumstances of the pandemic highlighting these issues as well as incentivizing reflection on them.

Monday 12th September – Future Trends

Future Trends Agenda

11:00 - The Cloud Localization Blueprint - Reimagining an integrated cutting-edge media supply chain
Rob Delf, CEO, Fabric Data Systems
Geoff Stedman, Chief Marketing Officer, SDVI
Lucia Johnstone-Cowan, Senior Sales Manager, Codemill

The Cloud Localization Blueprint is a first-of-its-kind project that brings together predominant supply chain software companies, service providers and leading entertainment companies, to create a definitive blueprint for distributing entertainment content globally. From licensing to localization through to final delivery, hear what these industry leaders believe are the key considerations for building a best practice cloud-based media supply chain for content localization.

11:20 - Achieving true cross-vendor interoperability with Catena
Chris Lennon, Executive Director, OSA
Amanda Holtstrom, Product Manager, Ross Video
Thomas Gunkel, Market Director Broadcast, Skyline Communications
Eric Piard, VP Research & Development, Florical

Have you been frustrated with the lack of software and cloud-based interoperability between media products? Catena is a brand new initiative with the potential of making interoperability between vendors and across platforms a reality. This session will debate: what is true interoperability?; what happens when a customer demands a vendor specific requirement?; and is standardization necessary?

12:00 - Delivering engaging event watching experiences from Live Sport to Gen Z viewers
Christof Haslauer, CEO, NativeWaves GmbH

Media consumption habits are changing especially when it comes to Live Sport. Gen Z sports fans consume Live sports differently from traditional sports fans who prefer a lean-back viewing experience. Gen Z viewers not only watch sports differently but also demand a high level of personalisation. They want instant replays, highlights, data and analytics, social media access, all at the same time as watching a Live event. Broadcasters and Streaming services are faced with the challenge of finding a solution to meet this demand from the younger viewers. This presentation will showcase some use cases of solutions that have been used to counter this challenge.

12:30 - DTG, 5G Vista Project, Rhode & Schwarz, Ateme, Virgin Media/O2

14:00 - Hyperconvergence – It worked for the cell phone; how about media?
Chris Lennon, Ross Video

Hyperconvergence is the combining of many capabilities under a single umbrella. Remember when you used to have to carry a phone, navigation GPS, camera, computer, and who knows what else everywhere you went? Hyperconvergence takes this idea and brings it to our business. It not only helps simplify operations, but brings with it significant savings in operational costs (fewer rack units), greater flexibility, and is greener (huge power savings). Learn how Ross Video’s brand new hyperconverged offerings can provide things like routing for audio and video, mutiviewers, frame syncs, and audio processing in a single frame, and what this can mean for you.

15:00 - EBU quality control panel

IABM Members exhibiting at IBC 2022 Member Lounge:

IABM Platinum Members

IABM Gold Members

Bio

Bio

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Transformation Agenda

Convergence Agenda

Resilience Agenda

Future Trends Agenda