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IABM Awards 2020 – Most Creative Digital Campaign

Mon 04, 01 2021

Bein Sports – “Love it Like the First Time”, the first major international campaign

To retain viewers’ and subscribers’ passion for sports and football in particular, beIN MEDIA GROUP’s departments worked around the clock along with its global offices in Singapore, London, Miami, Paris, Doha and Istanbul to create the first truly integrated creative global campaign curated for viewers and subscribers across 43 countries and in 5 continents. The campaign not only showcased how the entire world was affected by the pandemic, but it also provided hope and a sense of nostalgia to sport enthusiasts from Los Angeles, USA to Lyon, France all the way to Cairo, Egypt.

“Love it Like the First Time”, the first major international campaign by beIN SPORTS, was introduced for fans to celebrate the start of the new 2020/21 football season across the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey and North America.

The unifying and positive campaign celebrated a fresh start to football across the globe and included the best football leagues and competitions including the English Premier League, Spain’s LaLiga, France’s Ligue 1, Italy’s Serie A, the UEFA Champions League, UEFA Europa League, UEFA Nations League, AFC Champions League, CAF Champions League and more.

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