IABM Media Tech Intelligence Briefings
IABM Media Tech Intelligence Briefings are data-driven snapshots of specific media industry trends, sectors, and technologies. IABM Media Tech Intelligence Briefings aim to provide a continuous flow of evidence-based market information to IABM members and Global Engaged Partners.
Esports & Media Convergence
This presentation discusses the convergence in technology and business models, including Esports, driven by increasing consumer demand for interactivity.
Media Tech Intelligence Briefing - Content Creation & Production: High-Level Tech & Business Drivers
IABM has been carrying out interviews with technology suppliers and media companies to identify major trends driving investment, revenues, and technology development in content creation and production technology ahead of BaM LIVE!™ 2021, and building on our previous briefing focused on the state of content creation and production.
The COVID-19 pandemic has notably accelerated some long-standing trends in this sector, pushing some drivers to the extreme. This was the wide consensus emerging from the interviews which, however, also evidenced some more specific trends driving content creation and production technology. The following is a preview of these seven high-level drivers ahead of IABM's full content chain report on Content Creation and Production.
Media Tech Intelligence Briefing - Content Creation & Production: State of the Industry
- Content Creation & Production were severely hit by production shutdowns and live event cancellations in 2020. The acceleration in the transition to direct-to-consumer (DTC) is also forcing a rationalization of technology spending in this part of the content supply chain via its effects on the business models supporting content.
- Remote production and cloud are driving new investment in this part of the content supply chain with media companies changing their plans for these transitions out of necessity in 2020. Other strategic technology areas include data-driven graphics, particularly for live sectors, and automation.
- Although it upended business models, DTC is also driving more investment in original programming. This and the importance of content in media companies' strategies represent a driver of investment for content creation and production technology.
Media Tech Intelligence Briefing - CES 2021: The Big Picture
- CES 2021 highlighted the increasing importance of consumer trust in technology, reflected primarily by the rising relevance of data privacy during the show and by the serial flow of privacy-related news in the first half of January 2021
- CES 2021 reiterated the prominence of streaming in the media industry but also highlighted an increasingly fragmented landscape. This digital-first approach may continue to be prioritized by media companies in 2021
- CES 2021 showed once again that digital connections can act as a complement rather than a substitute for physical trade shows, particularly for aspects that are difficult to replicate online
Media Tech Intelligence Briefing - State of Satellite
- Revenues at major satellite providers such as SES, Intelsat and Eutelsat declined significantly in 2020 due to the impact of COVID-19 on the satellite business
- COVID-19 impacted revenue drivers such the transition to 4K/UHD; the occurrence of major sports events; the acceleration of the transition to DTC models / Pay TV decline
- Closing stock prices at SES, Intelsat and Eutelsat were down by -32%, -86% and -32% between January and November 2020, highlighting a very tough year