IABM Media Tech Intelligence Briefings
IABM Media Tech Intelligence Briefings are data-driven snapshots of specific media industry trends, sectors, and technologies. IABM Media Tech Intelligence Briefings aim to provide a continuous flow of evidence-based market information to IABM members and Global Engaged Partners.
Media Tech Intelligence Briefing - CES 2021: The Big Picture
- CES 2021 highlighted the increasing importance of consumer trust in technology, reflected primarily by the rising relevance of data privacy during the show and by the serial flow of privacy-related news in the first half of January 2021
- CES 2021 reiterated the prominence of streaming in the media industry but also highlighted an increasingly fragmented landscape. This digital-first approach may continue to be prioritized by media companies in 2021
- CES 2021 showed once again that digital connections can act as a complement rather than a substitute for physical trade shows, particularly for aspects that are difficult to replicate online
Media Tech Intelligence Briefing - State of Satellite
- Revenues at major satellite providers such as SES, Intelsat and Eutelsat declined significantly in 2020 due to the impact of COVID-19 on the satellite business
- COVID-19 impacted revenue drivers such the transition to 4K/UHD; the occurrence of major sports events; the acceleration of the transition to DTC models / Pay TV decline
- Closing stock prices at SES, Intelsat and Eutelsat were down by -32%, -86% and -32% between January and November 2020, highlighting a very tough year
Media Tech Intelligence Briefing - Content Creation & Production: State of the Industry
- Content Creation & Production were severely hit by production shutdowns and live event cancellations in 2020. The acceleration in the transition to direct-to-consumer (DTC) is also forcing a rationalization of technology spending in this part of the content supply chain via its effects on the business models supporting content.
- Remote production and cloud are driving new investment in this part of the content supply chain with media companies changing their plans for these transitions out of necessity in 2020. Other strategic technology areas include data-driven graphics, particularly for live sectors, and automation.
- Although it upended business models, DTC is also driving more investment in original programming. This and the importance of content in media companies' strategies represent a driver of investment for content creation and production technology.