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IBC 2022 – A word from our sponsor – Themed “Convergence” by Imagine Communications

Sat 10, 09 2022

Steve Reynolds, President of Imagine Communications opens day 2 of IBC 2022 with a session highlighting the importance of convergence.

“As an industry, we are moving to a converged business that must combine linear, streaming, and on-demand to generate revenue from both broadcast and digital viewing – including subscription/transaction and audience monetization through advertising”

Steve digs deeper into this topic, noting: Business Convergence, Technical Convergence and Operational Convergence, underscoring industry trends, as well as discussing the current and future states, as these three paths continue to evolve.


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