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IBC 2022 – Delivering engaging event watching experiences from Live Sport to Gen Z viewers

Tue 13, 09 2022

Christof Haslauer, CEO, NativeWaves GmbH

Media consumption habits are changing especially when it comes to Live Sport. Gen Z sports fans consume Live sports differently from traditional sports fans who prefer a lean-back viewing experience. Gen Z viewers not only watch sports differently but also demand a high level of personalisation. They want instant replays, highlights, data and analytics, social media access, all at the same time as watching a Live event. Broadcasters and Streaming services are faced with the challenge of finding a solution to meet this demand from the younger viewers. This presentation will showcase some use cases of solutions that have been used to counter this challenge.

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