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IBC 2022 – How data transformed ITV into a digital leader

Sat 10, 09 2022

Tom Griffiths, Director of Technology, Content Supply & Distribution, ITV

Traditionally broadcasters have had far too little detailed data on their viewership, basically limiting the use of data to generate reactive reports. Now with digital, ITV has transformed operations, content acquisition and content discovery by getting up-stream strategic data from sources not even thought of in the linear world. During the fireside chat, the types of data and how to use it will be explored.

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