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Case Study from IABM Platinum Member IBM
KTVA - Smarter AI amplifies “The Voice of Alaska” with accurate, real-time captioning

Business Challenge
Manual captioning is time-consuming and costly. KTVA needed to drive efficiency with an automated speech recognition solution that was easily trainable, used AI to learn words in context and continually improved over time.

IBM case study

Accurate captioning is a serious challenge for local broadcasters. Manual captioning can drive up production costs, and automated solutions often struggle with accuracy. Using IBM® Watson® Captioning Live technology, Alaska’s KTVA found a reliable, cost-efficient solution with superior accuracy that was able to handle the state’s unique city names and terminology.

“It continues to advance, every day. That’s a huge benefit in having AI behind the captions that we’re receiving from Watson.”
Erik Kuhlmann, Director of Engineering and Operations, Denali Media Holdings

An increasing awareness of media accessibility and a growing number of viewers who speak English as a second language has led to a heightened demand for captions in video content. And with the FCC’s strict regulations around closed captioning, it can become costly and cumbersome for broadcasters to keep up, which could result in large fines growing audience frustration and potential lawsuits.

The good news is that Watson Captioning Live, an IBM Watson Media offering, is designed to provide a more accurate and reliable captioning system that helps broadcasters be first to air, delivering an important public service to their audiences during both scheduled and breaking news.

Watson Captioning Live is designed to help you: 

  • Generate accurate captions that utilize machine learning to improve over time
  • Be first to air with critical information by providing a near-instantaneous captioning solution that is virtually always available
  • Improve workflows and efficiencies by leveraging AI automation to help you save time, money and resources.

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