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IBM Aspera and Irdeto On Demand Webinar - From production to distribution – Optimize operations and secure your content with watermarking in the Cloud

Content Owners are increasingly moving their video workflows to the cloud. In this powerful and highly-scalable environment, how can organizations protect their revenue as their assets move through cloud-based production and distribution processes?

To address this challenge, IBM Aspera and Irdeto have integrated their respective file transfer and protection technologies to watermark content in the cloud. The combination of these cloud services help customers easily combat piracy on-the-fly when needed most.

Learn more about how the integration works to ensure secure file movement through the cloud while delivering the content at maximum speed.


Srianusha Kuchipudi
Product Manager
Aspera on Cloud, IBM

Srianusha (Anusha) Kuchipudi is the Lead Offering Manager for the IBM Aspera SaaS offering, Aspera on Cloud. In this role, Anusha oversees the research, design, architecture, implementation and ongoing business and operations of this fastest growing SaaS application in the IBM Hybrid Cloud Integration portfolio. During her tenure at IBM Aspera, Anusha had been a hands-on engineering and product leader, successfully leading various teams and products with a proven track record of identifying, productizing and delivering the features and capabilities in direct collaboration with the vast customer base. Anusha holds a Master’s degree in Computer Science and a proud mom of two who enjoys finding ways to constantly invest in herself!

Erik Hietbrink
Technical Product Manager

Erik is a Technical Product Manager for Watermarking and Online Piracy Detection at Irdeto. Erik has more than 15 years experience providing advanced premium content protection solutions and services to the pay media industry and combating the growing scale and sophistication of online piracy. Most recently, Erik has been working with industry partners in content production and delivery on the Digital Asset Trust Framework, a blockchain-based initiative designed to improve trust in cloud-based workflows for high value media. Based in the Netherlands, Erik holds a master’s degree in Software Engineering from the Radboud University (Netherlands).

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