In this IABM TV interview, Holger Noske (VP Broadcast Solutions, Arvato Systems) and Erik Åhlin (Co-Founder, Vidispine) discuss the recent announcement that the product portfolios of Arvato Systems and Vidispine will be combined under a relaunched Vidispine brand.
Q1) You have recently announced that you will combine your product portfolios of media & entertainment related Arvato Systems and Vidispine businesses, presenting them under a relaunched Vidispine brand. Can you tell us about the rationale behind this?
Q2) Can you talk us through the offering in this restructured portfolio?
Q3) According to the research we have carried out on the current crisis, some media companies have drastically shifted their risk preferences regarding moving to cloud-based operations? Is this consistent with your recent experience?
Q4) In the next few years, which area of the cloud market do you see as growing the most as a result of the recent market trends?
Q5) One of the major effects of the pandemic has been the immense pressure on advertising revenues. Can you tell us how advertising technology solutions have adapted to this situation?
Q6) Some have talked about a migration of advertising budgets from linear to streaming? Have you noticed any trends regarding this in this period?