In this IABM TV Interview, we speak to Jun Kikuchi, Deputy Sales Manager of FOR-A, about the company’s ongoing efforts in the MEA region. Jun explains how FOR-A is supporting customers through strengthened local presence and fast, responsive technical support. He highlights a recent installation with a major Middle Eastern broadcaster that demonstrated FOR-A’s ability to deliver flexible, end-to-end solutions tailored to complex requirements. Discussing what makes a successful vendor-buyer relationship, Jun points to trust, adaptability, and shared innovation goals. With MEA customers increasingly focused on reliability, IP-based workflows, and future-proofing, FOR-A is positioning itself as a strategic partner committed to long-term collaboration and value.