Hasan Sayed Hasan, Managing Director Master Media, 30+ year industry veteran and long term IABM member, discusses trends in the fast-evolving media landscape in the MENA region – the proliferation of formats across multiple platforms and social media, the slowing down of the TV market and move to IP-based solutions, and the explosion of corporate enterprises building in-house media production facilities. Hasan also talks about the benefits of IABM membership and areas where he sees the association can provide new services as the market continues to evolve.
