In this CEO to CEO conversation, David Ross of Ross Video talks with IABM’s Saleha Williams about business transformation and where the industry is heading over the next 5-10 years. They cover what drives Ross Video – creating the tools people need to exploit the transformation, expansion into other verticals, the thinking behind Ross Video’s serial M&A policy, and how innovation happens at the intersections. Finally, David gives an insight into the unique company culture that drives Ross Video’s ongoing success.