Techex Solutions Director, David Mitchinson, tells us about the company’s expansion from its UK origins into the US market, where the company is now serving all the tier 1 broadcasters and telcos. David also introduces Techex Darwin – which is transforming content as the industry migrates from hardware to software. He discusses where cloud fits, and where it doesn’t, and reflects on the change in the market to what Techex calls ‘new broadcast’, where effectiveness and efficiency are paramount.