Chat with us, powered by LiveChat

Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Living the Stream A Multi-Channel Distributor’s Journey to Streaming

Thu 22, 04 2021

Living the Stream
​A Multi-Channel Distributor’s Journey to Streaming

The shift of TV offerings from Multi-Channel Distributors (MVPDs and Operators) towards streaming TV continues to accelerate due to the influx of competition from new players in this area of the Media & Entertainment landscape offering new and enticing consumer experiences

Consumer expectations for access to content on more devices and at a quality and experience akin to that of traditional broadcast delivery has been driven by the increasing prevalence of over the top streaming services, whilst increasing consumer connectivity and the need to instantly scale means the shift to IP delivery and the migration to cloud based architectures is now a reality. This provides Multi-Channel Distributors with a unique opportunity, being able to leverage their key assets with their networks and customer relationships, by providing a converged and flexible broadcast and streaming video service.

Download our paper and explore more about how Multi-Channel Distributors are Living the Stream…

Search For More Content



X