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MAM, PAM, What’s the DAM Difference?

Blog from Newsbridge

Fri 26, 02 2021

Asset Management can be confusing! Let’s break it down.

DAM, MAM, PAM…maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?

Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.

With content creation at an all time high, with more than 56% of international organizations investing in increased spending for content production as of 2018, it is predicted that more and more organizations have already or will soon be required to adopt high-functioning media valorization platforms.

So, how are organizations selecting the correct platform for their unique needs if they don’t even know which one they’re supposed to be using? Although DAM, MAM and PAM solutions all fall under the ‘asset management’ umbrella, they have extremely different meanings.

Let’s find out the DAM difference!

4 Asset Management Options: Explained 

1) DAM: This acronym stands for ‘Digital Asset Management’. DAM systems store all kinds of digital assets (photos, audio, videos, documents and html files). Although this system has the capacity to store multiple file types, a DAM system is most well-suited for smaller files such as photos or word documents. Usually larger file types are not easily supported. A DAM system is largely used by product marketing professionals to index, find and utilise organizations’ brand-related content.

A DAM is most commonly used for uploading and storing photos or word documents.

2) MAM: Otherwise known as ‘Media Asset Management’, this type of system specializes in the management of digital media files. This platform is at the center of video, image and audio workflows, built to ingest larger-sized media files. A MAM serves an integral role in the audiovisual production process, allowing editors to upload and store content in a centralized space. It is especially useful if you are archiving high quality media files for a long duration.

3) PAM: This stands for ‘Product Asset Management’. A PAM system is uniquely built for production workflows, such as films or video games. If you are working with fast paced assets as part of various workflows that need more precise editing capabilities, a PAM is best suited for you. On the other hand, PAMs are not usually used as a platform to store and work with archives.

4) Media Valorization Platform Powered by AI: The ‘All-in-One’ solution. There is one media asset management platform that takes all of these previous needs into account. It’s a solution that addresses most all digital assets, of all sizes, along with advanced auto-indexing and storage options. Backed by a powerful multimodal Indexing AI technology, the platform also offers auto-creation of media Collections, or ever-growing folders of relevant media assets along with content resale showcasing options.

Newsbridge’s advanced media valorization platform powered by AI (MAM, DAM, PAM…in one).

About Newsbridge

Newsbridge is a cloud-based solution offering video indexing tools based on Multimodal AI contribution for Media and Sports Rights Holders, leading to next-gen content valorization.

Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content.

Whether it be derushing, archiving or investigative research- the solution allows for smart media asset management. Today our platform is used by journalists, editors, TV Channels, documentarists, production houses and sports federations in contribution and post-production workflows.

To learn more about our offerings, please contact us today for a free demo.

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