As broadcasters face increasing competition from OTT providers for both viewers and advertising dollars, they are adopting aggressive hybrid broadcast-OTT service strategies especially well-suited for smart TVs. However, such an approach requires rigorous content protection across the various delivery networks and requires both DRM and legacy CA systems—a two-silo approach.
The good news is that smart TV converged security is readily available today. This allows the operator to replace the set-top box with a smart TV Operator App (OpApp). The result: major CAPEX and OPEX savings for hybrid broadcast-OTT service providers.
Download this paper to read about forces driving hybrid broadcast-OTT service strategies, and the role of smart TV as the linchpin based on standards initiatives such as HbbTV, DVB-I, and ATSC 3.0.
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