Microsoft Whitepaper – AI for Marketing: Human Ingenuity Amplified

Microsoft Whitepaper – AI for Marketing: Human Ingenuity Amplified

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Microsoft Whitepaper – AI for Marketing: Human Ingenuity Amplified

Thu 20, 06 2019

Over the past few years, there has been a lot of buzz surrounding artificial intelligence (AI) and its potential impact on the way people interact and the way businesses operate. Although AI itself is still at a nascent stage, we believe that we’re embarking on an exciting new era.

Where we are today — and where we see AI going — aligns with the perspectives of John McCarthy, who coined the term “artificial intelligence” in 1954. He observed that “as soon as it works, no one calls it AI anymore.” AI is becoming so embedded in our lifestyles that we don’t even realize it is there. For instance, if you click on posts from a friend in Facebook’s News Feed, an algorithm will “learn” that you like that person’s posts and publish them more frequently and higher up on your feed.

Read the full White Paper by clicking the link below:

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IABM Members can find out more about AI in Broadcast & Media here

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