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Avid Expands IP Content Sources for Live TV Content Workflows to Include Sony and TVU Networks

Sat 23, 10 2021

Content contribution from any SRT or RTMP enabled device into Avid production environments
now possible

BURLINGTON, Mass. – October 19, 2021 – Avid®

(Nasdaq: AVID) today announced the interoperability of Sony and TVU Networks IP-connected devices with MediaCentral | Stream™ to dramatically expand the pool of journalists, producers and other production resources who
can contribute live streams from anywhere for news and remote live production workflows. MediaCentral | Stream is a rapidly deployed, software-only solution that immediately opens the MediaCentral® platform to contributions over IP from sources anywhere using any device.

With MediaCentral | Stream, production teams can easily ingest multiple incoming IP streams in on-premises and cloud-based scenarios without changes or interruptions to their existing workflows. Users can preview incoming IP streams, record them in production-ready formats, or edit an incoming stream simultaneous with its recording to create stories for digital distribution and linear broadcast. With end-to-end encryption and authentication processes, teams achieve simple, secure and reliable contribution from any camera, encoder and mobile device running Secure Reliable Transport (SRT) or Real-Time Messaging Protocol (RTMP), including products from Sony and TVU Networks in addition to those from Haivision, Teradek, LiveU, and other third-parties.

“News and other live TV production teams can escalate volume and speed with reliable, secure IP content ingest from any device, anywhere, at any time through MediaCentral l Stream,” said Raul Alba, Director of Solutions Marketing, Media and Cloud at Avid. “Avid’s customers continue to rely on Sony and TVU in the field and it’s crucial to boost
productions with our seamless interoperability. We’re taking an open approach based on common protocols with a strategy to add more in the future, so customers can bring more content contributors into their live productions.”

“We’re proud to play a key role in helping the industry’s most creative production teams simplify the many complex processes involved in remote IP contributions,” said Martin Lindsay, Product Manager at Sony. “With Sony’s network connected camcorders, RTMP streams can deliver content quickly and securely into the Avid MediaCentral | Stream environment.”

“With Covid-19 still pervasive, we’ll surely be seeing more crews having to lend their talents remotely,” said Paul Shen, CEO at TVU Networks. “We believe that a data-driven media supply chain is what broadcasters need to be able to serve their audiences on all platforms. This integration allows TVU and Avid to not only reliably deliver raw material in real-time, but to deliver it with the metadata needed to really reinvent workflows for our clients.”

MediaCentral | Stream is available with a MediaCentral subscription. For more information, please visit MediaCentral | Stream on Avid.com. Join Avid’s October 21 webinar MediaCentral |Stream: Working with Third-Party Devices and hear also from Sony, TVU Networks, Teradek and Matrox.

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer® , Pro Tools® , Avid NEXIS® , MediaCentral® , iNEWS® , AirSpeed® , Sibelius® , Avid VENUE™, FastServe® , and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

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