AVIXA and IABM Will Host the Next Edition of UpStream in London on July 11 for AV/IT and Broadcast Professionals

AVIXA and IABM Will Host the Next Edition of UpStream in London on July 11 for AV/IT and Broadcast Professionals

AVIXA and IABM Will Host the Next Edition of UpStream in London on July 11 for AV/IT and Broadcast Professionals

Fri 05, 07 2024

FAIRFAX, VA, USA and TEWKESBURY, GLOS, UK – July 1, 2024 – AVIXA and IABM will host the next edition of UpStream on July 11 at London’s QEII Centre. This unique one-day conference provides insight into how broadcast and media technologies can benefit enterprise AV end-users and the pro AV integrators who serve them.

The event will feature presentations and panel discussions on trends in the market, virtual production, creating a corporate media center, and more. Attendees will also have the opportunity to network with solution providers, peers, and speakers.

“Expertise in content, production, streaming, and related broadcast tools has become an integral part of the AV professional skillset, thanks to the almost universal adoption of online collaboration tools at the enterprise level,” said Dan Goldstein, Chief Marketing Officer, AVIXA. “UpStream brings together AV/IT professionals and broadcast solution providers to learn about this growing opportunity.”

“Our mission at IABM is to help our members do better business,” said Darren Whitehead, IABM Director of Sales and Marketing. “As the broadcast and media technology market matures, IABM members are increasingly looking to adjacent markets for growth opportunities, particularly in the enterprise AV sector, which has grown rapidly and now uses all the same technology and tools that were previously the reserve of broadcasters. That is why we teamed up with AVIXA to launch UpStream in 2023. The packed agenda will help you tackle all the challenges of capture, storage, streaming, and distribution. This makes it a must-attend event for all media tech professionals looking to grow their businesses.”

The year’s key sessions include:

·         Market Trends & Analysis with Olga Nevinchana, Senior Analyst, IABM and Sean Wargo, Vice President of Market Insight, AVIXA

·         Navigating the Future of Digital Experiences with Sarah Cox, Founder and Entertainment Technologist, Neutral Human

·         Virtual Production in Enterprise AV: Investigate, Invest, or Ignore? with Marcus Saunders, Associate Director Technical Resources, UAL and David Gray, Founder, David Gray Consulting

·         Harnessing the Value and Power of Video with Ciarán Doran, Founding Partner, Deep Blue Sapphire

·         How’d They Do That? – Streaming AVIXA TV with Sam Minish, Vice President of Content Delivery, AVIXA and Deborah Jones, AV/IT Sales Manager, Queen Elizabeth II Centre

To view the full agenda and register, visit www.avixa.org/upstream-2024.

The event will conclude with a networking reception for all attendees, speakers, and exhibitors.

For ongoing conversations and news about the pro AV industry, sign up for the AVIXA Xchange, a unique community for the AV industry designed to connect thought leaders, industry-leading solution providers, and innovative manufacturers with AV solution seekers.


AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org.

About IABM

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis. For more information, please visit www.theiabm.org.

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