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Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal

Thu 22, 09 2022

One of the biggest football clubs in Germany is using Newsbridge’s Multimodal AI-powered media hub to bring its live and archive content to the cloud.

AI-powered cloud platform Newsbridge is pleased to announce its partnership with football club Bayer 04 Leverkusen. The iconic German club is using the company’s media hub with signature Multimodal AI indexing technology to access, store, manage and share its media assets, including a 20-year archive (approximately 3,000 hours of video recordings).

Leverkusen will also use Newsbridge to ingest and auto-index future game, interview footage and live photos for its top tier men’s and women’s teams, along with its U19 and U17 youth teams.

Retaining its existing on-prem storage for original files, Leverkusen is using Newsbridge’s full suite of Multimodal AI Indexing capabilities to make its collection of on and off-field moments fully searchable via facial recognition, object & logo detection, speech-to-text and OCR (optical character recognition).

The club will also use the Newsbridge mobile app to enable players and partner agencies to directly access and share match and training photos to social media.

Jan-Philip Kirschke, Head of Content at Bayer Leverkusen says: “The granularity of Newsbridge’s search engine is incredible as we bring 20 years of club archives to the cloud. The platform’s integration with Stats Perform lets us easily pinpoint, clip and collate specific player and match highlights, past and present, and share them with our fans and sponsors much faster. We’re pleased to be using Newsbridge for our cloud media hub.”

Newsbridge CEO Philippe Petitpont says: “This partnership with Bayer Leverkusen marks Newsbridge’s first German sports club signing, and we’re proud to be helping one of Germany’s biggest football clubs to preserve, access and work with its current and future media archives from anywhere.”

Newsbridge’s other sports clients include the Icelandic Football Association (KSÍ), French Federation of Football (FFF), Stade Toulousain and Lille Olympique Sporting Club (LOSC).

Newsbridge will be exhibiting at the following upcoming events:

  • World Football Summit Europe, September 28-29 in Seville, Spain. Book a demo meeting here.
  • NAB Show New York, October 19-20.
  • Sportel Monaco, October 24-26.

About Bayer Leverkusen 

Bayer 04 Leverkusen Fußball GmbH, also known as Bayer Leverkusen, is a professional football club based in Leverkusen in the state of North Rhine-Westphalia. The club competes in the Bundesliga, the top tier of German football, and plays its home matches at the BayArena. Leverkusen was first promoted to the Bundesliga in 1979, and has remained in the top division ever since, finishing five times runner-up in the competition.

The club has won one DFB-Pokal and one UEFA Cup. Bayer also finished runner-up in the 2001–02 UEFA Champions League.

Find out more at

About Newsbridge

Newsbridge is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization – the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Production Houses, Journalists, Editors, Archivists and Sports Rights Holders, to boost their production workflow and media ROI.

Discover more at

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