12th November, London – Blackbird plc (AIM: BIRD), developer and seller of the market-leading cloud video editing platform Blackbird, has been shortlisted alongside IMG and The R&A for a SportsPro OTT Award.
The nomination is in the Best Fan Engagement category in recognition of The R&A and IMG using Blackbird to deliver rapid and engaging content at The 148th Open Championship at Royal Portrush in Northern Ireland.
With multiple live feeds into Blackbird, IMG’s team on location was able to clip, edit and publish highlights to Twitter within seconds. Blackbird’s ability to provide professional video editing in the cloud on just 2Mbs was key to the fast-paced environment in Northern Ireland. Over 300 individual pieces of great content were created across Championship week – including Emiliano Grillo’s hole-in-one and the Champion Golfer of the Year, Shane Lowry, taking the acclaim of an adoring Irish fan as he made the greatest walk in golf on his 72nd hole.
Tournament highlights were viewed millions of times by fans globally on Twitter – delivering further levels of reach and engagement for what was one of the greatest Open Championships in living memory.