Cellnex Telecom Selects Intertrust ExpressPlay DRM to Protect LOVEStv Hybrid Digital TV Platform
Wed 13, 01 2021
LOVEStv selection strengthens Intertrust’s continuing momentum in the European market
Intertrust today announced that Cellnex Telecom will use its ExpressPlay DRM cloud service to protect Cellnex’s LOVEStv, a digital TV platform for use in the Spanish market. With the selection of ExpressPlay DRM, Cellnex joins the bevy of digital television service operators in the European market who have chosen Intertrust’s content protection services.
ExpressPlay® DRM is a complete multi-DRM monetization service for OTT streaming and is proven to protect the distribution of premium content issued by major global studios and content rights owners at scale. Jointly developed with the broadcasting companies Atresmedia, Mediaset España, and RTVE, LOVEStv is an HbbTV (Hybrid Broadcast Broadband TV) standard-based platform that allows Spanish broadcasters to provide a compelling free-to-view hybrid television service combining digital over-the-air broadcast television with OTT streaming enabled services such as catch-up television or the option to watch an on-air program from the beginning. ExpressPlay DRM will be used to protect any OTT streaming content delivered over the LOVEStv platform.
“We are pleased and honored to welcome Cellnex and LOVEStv as the latest European partner to rely on ExpressPlay DRM,” said Ali Hodjat, Product Marketing Director, Media Solutions at Intertrust. “LOVEStv gives consumers the chance to enjoy experiences that a hybrid broadcast and OTT platform can provide and we look forward to working with Cellnex to support the success of this converged service.”
“LOVEStv is the perfect platform for Spanish broadcasters to deepen their engagement with their customers,” said Xavi Redón, Senior Product Manager at Cellnex. “Intertrust’s long term experience and technology expertise behind ExpressPlay DRM gives both us and our partners the confidence that their services will be widely enjoyed while continuing to protect content.”
Intertrust provides trusted computing products and services to leading global corporations–from mobile, consumer electronics and IoT manufacturers, to service providers and enterprise software platform companies. These products include the world’s leading digital rights management (DRM), software tamper resistance, and technologies to enable private data exchanges for various verticals including energy, entertainment, retail/marketing, automotive, fintech, and IoT. Founded in 1990, Intertrust is headquartered in Silicon Valley with regional offices in London, Tokyo, Mumbai, Bangalore, Beijing, Seoul, Riga, and Tallinn. The company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.
About Cellnex Telecom
Cellnex Telecom is Europe’s leading operator of wireless telecommunications and broadcasting infrastructures with a portfolio of 61,000 sites including forecast roll-outs up to 2027. Cellnex operates in Spain, Italy, Netherlands, France, Switzerland, the United Kingdom, Ireland and Portugal.
Cellnex’s business is structured in four major areas: telecommunication infrastructures services; audiovisual broadcasting networks; security and emergency service networks and solutions for smart urban infrastructure and services management (Smart cities and the Internet of Things (IoT)).
The company is listed on the continuous market of the Spanish stock exchange and is part of the selective IBEX 35 and EuroStoxx 600 indices. It is also part of the FTSE4GOOD,CDP (Carbon Disclosure Project), Sustainalytics and “Standard Ethics” sustainability indexes.
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