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Red Lorry Yellow Lorry to provide free communications health checks in preparation for 2022’s calendar of events

Fri 26, 11 2021

Media and entertainment specialists to provide free analysis and insights for companies unable to exhibit at trade show and exhibitions

London / Los Angeles, 25 November 2021 – Following the cancellation of this year’s IBC Show due to the ongoing disruption caused by Covid-19, full-service tech PR and marketing agency Red Lorry Yellow Lorry has announced that it will be offering free communications audits for technology vendors and service providers across the media and entertainment landscape.

For what’s been almost two years, many PR, comms, and marketing departments across the industry have been unable to focus big news announcements and communications around key annual trade shows in the same way they normally would, whether at IBC, NAB, FMX, SIGGRAPH or ISE.

For those teams, the focus has shifted to making sure they’re engaging with virtual audiences in the most effective ways possible, with the mind to get back to more in-person events in 2022. So, to support them in this, the lorries are opening their calendars to offer free insights to see how the industry’s marketing and communications campaigns are stacking up.

As an agency that specialises in communications for the entire media and entertainment industry, the lorries will be offering audits for all types of M&E businesses. This includes everything from hardware manufacturers and SaaS providers to VFX or animation houses, post-production studios or virtual production specialists.

“Between now and the end of the year, we wanted to contribute something more to the industry, giving teams who usually make a big splash at trade shows some insight into how impactful their current communications campaigns are,” commented Martin Izzard, head of media and entertainment at Red Lorry Yellow Lorry. “Even if 2021 hasn’t been a time for us all to come together in person, that doesn’t mean we can’t stay connected as an industry.”

As part of the health checks, the lorries will review recent company announcements, evaluate the messaging in written content and even assess social media feeds to provide insights into what marketers can do to take their comms to the next level.

To arrange your free comms health check, get in touch with Martin Izzard at


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