Densitron announces new technology partnership with Polecam
Mon 28, 09 2020
The medical market is the initial target for a new solution that combines IP-based control and display technology from Densitron with Polecam’s AutoPod+ Elevation unit for cameras
KENT, UK, 28 September 2020: Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced the formation of a new long-term technology partnership with specialist cameras and accessories manufacturer Polecam. The two companies will seek opportunities in the medical market and elsewhere for a versatile integration of Densitron’s IDS (Intelligent Display System) solution with Polecam’s AutoPod+ Elevation unit for cameras and lighting systems.
In combination the two systems provide a powerful solution for filming, monitoring and displaying critical operations and other procedures in hospitals and medical centres. A popular choice for other applications as diverse as live music, motor racing and professional golf broadcast, the AutoPod+ is a remotely operated programmable telescopic elevation unit featuring up to three motorised legs that is ideally suited to the demanding capture requirements of the medical market. In deployment with Densitron’s IDS solution, it allows systems including PTZ cameras and DMX-controlled lighting to be precisely positioned, controlled and adjusted. The IDS solution can also be integrated into a medical centre’s wider AV infrastructure to allow images to be routed to other operational areas – for instance, rendering it unnecessary for some personnel to scrub up in order to check on the progress of an operation – and to educational theatres and training facilities.
Reuben Such, Global Business Development Director at Densitron, explains that the partnership has evolved out of a “growing awareness of the synergy between the two companies, and the steady increase in demand for IP-based capture, control and monitoring in various medical applications. Through conversations between myself and Polecam founder/owner Steffan Hewitt, it became clear that the combination of IDS and their AutoPod+ unit would give medical staff the ability to capture precisely the footage they require, and then have it be viewable on monitors around a facility. The result is a powerful solution that can be used easily by medical staff with a minimum of training.”
A major showcase project is expected to take place at a UK hospital during the next few months. But although the medical market will be the initial primary target for the partnership, Steffan Hewitt anticipates plenty of opportunities elsewhere.
“Medical is absolutely a core market for Polecam, and I know from conversations that have already taken place that this sort of combined capture, control and monitoring solution will resonate strongly there,” he confirms. “But I think that there are many other potential applications for this solution – including for the coverage of live music events in smaller venues, once concerts are able to resume, and capture of sports events for streaming services – and we look forward to exploring those with Densitron in the future.”
Polecam Limited was founded in 1998 by Steffan Hewitt, BSc(hons) Metallurgy & Material Science. Polecam is the recognised world leader in lightweight carbon fibre based camera platforms and remote systems for use in the broadcast, film, tv, industrial and medical sectors. Continuing to successfully design and manufacture unique systems from its global headquarters based in the United Kingdom and is supported by an extensive network of global partners providing local sales, service and support.
Founded 50 years ago, Densitron is a display expert designing and manufacturing touch-based HMI (Human Machine Interaction) solutions tailored to the needs of customers around the world. In 2019, Densitron acquired the Intelligent Display System (IDS) product and brand from IPE Technologies. IDS is readily integrated into Densitron’s control surfaces and offers a fully scalable, network-based display and control system, which is a logical and seamless complement to Densitron’s existing product range. We collaborate with our customers to understand their particular requirements and then create bespoke products to address those. In November 2015 Densitron was acquired by Quixant plc which designs and manufactures highly optimised computing solutions and monitors principally to the global gaming industry. Together, the Company has offices in Asia, Europe and North America and experienced application engineers based worldwide, our global approach to innovation is always underpinned by a thorough local knowledge and understanding of cultural requirements. Our products can be found in a wide range of sectors including broadcast, medical, security, automotive, digital signage and gaming. More information can be found at www.densitron.com.
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