Digital Nirvana Partners With eMAM for Automated Metadata Generation and Enhancement

Digital Nirvana Partners With eMAM for Automated Metadata Generation and Enhancement

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Digital Nirvana Partners With eMAM for Automated Metadata Generation and Enhancement

Mon 09, 05 2022

FREMONT, Calif. — April 21, 2022 — Digital Nirvana, a provider of leading-edge media monitoring and metadata generation services, today announced a new technology partnership with EMAM, Inc., creator of the eMAM™ media asset management and workflow management platform for broadcasters, media companies, government, and corporations. Under the agreement, Digital Nirvana’s automated, AI-driven STT transcription, subtitle, and video intelligence metadata generation capabilities — collectively known as MediaServicesIQ — integrate directly with the eMAM suite of solutions via API. This integration enables eMAM users to generate metadata automatically and link it to the assets in the platform, making it faster and easier for them to do their jobs.

“Rich media is the key for all modern organizations. Media tagging is essential for turning historical content into a living archive and for rapidly using live content,” said David Miller, President of EMAM, Inc.

The initial rollout focuses on generating speech-to-text (STT) transcripts of live and file-based content and then linking that transcript metadata to the media assets residing within the eMAM suite. Organizations have always been underbudgeted and understaffed, which makes manually tagging media cumbersome. An automated AI system is the best way to ensure vital media is properly tagged, so that eMAM users can easily and rapidly find the best media for any purpose. While eMAM boasts a full media production experience, offering tools to manage content throughout its life cycle, it had no mechanism for automatically tagging media. The integration with Digital Nirvana’s MediaServicesIQ adds this capability.

By integrating eMAM’s media management features with MediaServicesIQ’s speech-to-text capabilities, organizations can quickly produce and organize media, generating transcriptions of live-streamed or individual assets. The process is seamless and instantaneous, optimized for time efficiency.

File-based assets can be automatically or manually selected for transcription, sending them directly to Digital Nirvana for processing straight from the eMAM interface. MediaServicesIQ does the work invisibly in the background and sends the transcript metadata back to eMAM for immediate access. For live content, transcript metadata is streamed back into the eMAM interface with a latency of three to five seconds. All metadata auto-populates and is time-indexed into eMAM, where users can search and interact with it.

The capability will primarily benefit media and entertainment clients that require automated transcript metadata, but it extends to eMAM users in other industries.

“It’s gratifying that eMAM has chosen Digital Nirvana as a trusted partner to help expand the utility and value of its platform to the broader media asset management marketplace,” said Hiren Hindocha, CEO of Digital Nirvana. “The integration with MediaServicesIQ complements the already powerful eMAM platform and relieves a pain point for its users. In real-world terms, this partnership elevates the visibility, accessibility, speed, and productivity of the media creation process for eMAM clients.”

More information about Digital Nirvana and its products and services is available at

About EMAM, Inc.
Empress Media Asset Management, LLC was launched in 2006. In 2019, the system was transferred to EMAM, Inc., a closely held Delaware C corporation. Its Indian partner company, Empress Cybernetics Systems PVT dba Empress Infotech, has been providing staff for the development, support, and implementation of the eMAM system since its founding in 2008.

The eMAM product line (eMAM Vault, eMAM Publish, eMAM Workgroup, eMAM Enterprise, eMAM Cloud Service, and eMAM Cloud Platform) meets the media asset management and workflow management needs of broadcast, media, government, and corporate organizations in local, hybrid, and cloud environments worldwide.

About Digital Nirvana
Digital Nirvana is a global developer of knowledge management technologies that empower organizations to create, share, and mine actionable insights from electronic media. The company provides solutions for the generation and management of closed captions, subtitles, transcripts, translations, and metadata enrichment using advanced, AI-based technologies. This includes a suite of products and services to help media companies create content faster and assure quality and compliance at the time of distribution. Organizations worldwide rely on Digital Nirvana to improve scale and operational efficiencies, ensure compliance, reduce costs, and expand revenue streams. Digital Nirvana’s solutions deliver unmatched quality, proven versatility, and best-in-class performance to help organizations surmount difficult business challenges and drive rapid and profitable growth.


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