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Discovery’s Three New Zealand Moves Content Archive to the Cloud with Masstech’s Kumulate

Thu 21, 01 2021

Upgrading to Kumulate enables video archive migration from on-premise LTO tape libraries to AWS cloud storage and automated daily news archiving

Whiteley, UK – 21 January 2021 – Masstech today announced that Discovery-owned nationwide channel Three in New Zealand has selected its video storage management platform – Kumulate – to migrate the broadcaster’s entire video archive to the cloud ahead of vacating the TV station’s offices and studio in the coming year.  The introduction of Kumulate will also allow Three to automate archiving its daily run-downs via Kumulate’s integration into AVID iNews – the only purpose-built video archive solution for news.

Cloud storage offers broadcasters like Three considerable cost benefits when compared to the traditional capital expenditure required for on-premise hardware. Three’s existing library of news and entertainment content totals around 1.2 petabytes, stored on LTO5 media, and migrating this to AWS S3 Deep Glacier will result in significant storage and operational costs savings.

In addition taking advantage of the latest innovations in storage technology, Discovery New Zealand is one of a growing number of major broadcasters to benefit from Kumulate’s software-as-a-service (SaaS) subscription model, which provides initial investment flexibility, scalability to grow as required, and the ability to quickly add functionality as business requirements change.

“By combining cloud storage with an automated news archive solution Three has a system that will support their operations, both today and tomorrow,” said George Kilpatrick, CEO at Masstech. “The power of Kumulate’s video storage and content management capabilities, with integrations designed for unique newsroom requirements, make it the optimal solution for broadcasters and media organisations to manage costs, increase productivity and drive efficiencies across their video asset management lifecycle.”

“Working with the team at Masstech and its partner Magna Systems and Engineering, we are confident we have a video storage platform that will grow and scale as we need,” said Shane Lee, Engineering Manager at Three. “Not only does Kumulate provide a technically elegant solution to our video storage needs, the flexibility that a subscription-based model provides, coupled with cloud storage cost benefits, means we have a platform for now and the future.”

About Masstech Innovations

Masstech Innovations creates intelligent, hybrid cloud-based storage and asset lifecycle management solutions for the Media & Entertainment (M&E) industry. Masstech combines the experience of many decades of broadcast and video content storage management with cloud and other vanguard technology development processes, to identify and address the challenges of the industry’s constantly evolving technical and business landscapes.

Today, more than 400 organizations representing every facet of M&E, around the world and across every platform, rely on Masstech solutions to keep their assets secure, and to deliver them to the right location in the correct format. For more information, please visit

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