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EditShare Cloud Editing Innovation Wins 2020 NAB Show Product of the Year Award

Fri 23, 10 2020

EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has been selected as a winner in the 2020 NAB Show Product of the Year Award competition. EditShare’s EFSv cloud platform has been recognized in the Cloud Computing and Virtualization category for its seamless proxy editing capabilities, which have transformed the economics and user experience of editing in the cloud.

The NAB Show Product of the Year Awards recognizes the most significant and promising new products and technologies being showcased by exhibitors at the Show; this year’s show, while digital, was no different. Enabling true seamless proxy editing – EFSv is the first cost-effective cloud editing platform, overcoming one of the primary objections of migrating media workflows to the cloud.

“EditShare is honored to be recognized by NAB for our innovations in the cloud and the impact it has in moving our industry forward,” states Tracy Geist, CMO, EditShare. “EFSv seamless proxy editing brings the user experience, economics, and business continuity that our customers need to be successful working in the cloud. Our open platform is designed to enable our customers to stay focused on creative production, while enhancing workflows and growing their business. EFSv is how we win together.”

About Seamless Proxy Editing in the Cloud
EFSv optimizes the use of both object and block storage located in the cloud to allow for savings up to 75% compared to the existing costs of cloud storage and workstations, enabling cloud editing for any size project.

A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.

About EFSv Cloud Platform
The EFSv platform supports industry-standard third-party creative tools for editing, audio mixing, and grading with best-in-class security capabilities such as file auditing to propel secure, end-to-end editorial workflows in the cloud. EFSv native drivers eliminate traditional IT bottlenecks and deliver superior performance in virtual environments. The RESTful API lets customers and technology partners easily automate advanced storage management workflows.

To learn more about EditShare’s EFSv Seamless Proxy Editing, please visit

About EditShare

EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.

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