London, June 1st, 2022: The eSkootr Championship™ (eSC) and NEP are breaking new ground with advanced broadcasting technology for a mobile-first generation by streaming the inaugural season in 9:16 format, which means the racing action will fill the entirety of a vertical screen.
This new technology, which eSC successfully piloted at its inaugural round in London, creates an immersive viewing experience for fans with the broadcast, centralising the action versus traditional horizontal 16:9 viewing where the racing can move to the left or the right of the screen.
NEP sends the original 16:9 video format to its remote broadcast facilities via its Anylive® network, where graphics are added before it is sent via IP SRT (open-source streaming protocol) to eSC’s streaming and digital partners to be broadcast.
Sharon Fuller, Chief Content Officer at eSC, commented:
“eSC wants to be a leader in sports broadcasting, and we are constantly looking at new ways and advanced technologies to enhance the experience for fans. The inaugural eSC round in London earlier this month was incredibly well-received. A high proportion of our viewing on was mobile-first with the 9:16 format adding to the immersive nature of the racing for those fans watching on mobile or tablet devices.
“9:16 viewing was central to the content creation vision for eSC from the outset and it will only get better as we progress through the six rounds of our debut season. For now, we’re excited to be racing in Sion, Switzerland (27/28 May) for Round 2 of our brand-new sport and entertainment format.”
Brian Clark, Director of Sales, NEP Major Events, said:
“It has been incredible to partner and support eSC with a broadcast 9:16 stream to their audience, which will effectively bring this exciting content to life in an accessible format across multiple OTT, social media and mobile platforms. The benefit of a 9:16 stream is that it creates an immersive experience as it fills the entirety of a vertical screen. Adapting the broadcast experience to enable eSC to reach their fans across multiple devices meaning people can watch the action from anywhere has been one of the key elements to the success of the launch.”
Further information on what to expect from the eSkootr Championship can be found at official.esc.live.
To find out more about the eSkootr Championship visit esc.live
Notes to editors:
Sion final & celebrations 9:16 Video Clip – YouTube
For media enquiries, please contact: Marie Ellis, Head of Marketing, Marie.firstname.lastname@example.org
About eSkootr Championship™
Fast. Exciting. Dynamic. eSC is a brand-new sport and entertainment format for a new generation that reimagines racing and inspires a new movement for safer, sustainable and more liveable cities.
The championship’s first round took place in London on 14 May 2022 where spectators and TV viewers around the world got their first taste of eSC’s multilayered event experience.
Riders race the specially designed S1-X electric scooter, which has been developed by YCOM, is powered by a Williams Advanced Engineering battery, and can reach speeds of over 100 km/h, on specially designed inner-city circuits.
For more information, please visit official.esc.live
Media resources including imagery are available at media.esc.live
About NEP Group:
NEP Group is the leading media technology partner for content creators around the globe. For more than 35 years we have created innovative products and services for Live Production, Virtual Production and Media Processing to enable our clients to make, manage and show the world their content—anywhere, anytime, on any platform. As a trusted partner working on some of the largest productions in the world, NEP offers a complete set of end-to-end solutions, from content capture to distribution—including a growing portfolio of transformational cloud-based, software-based, and virtualized technologies.
Headquartered in the United States, NEP has offices in25 countries with over 4,000+ employees. Together we have supported production in over 100 countries on all seven continents, and we are still growing. Our clients range from the leaders in sport, music, film and TV, to major corporate brands, agencies, to new content owners and creators all around the world. Learn how we are helping clients bring their creative visions, content, live sports, and entertainment to life at nepgroup.com