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Holdan sign distribution deal with leading broadcast manufacturers

Thu 04, 03 2021

Manchester, United Kingdom, Thursday 4th March 2021Holdan, a specialist distributor to the professional video and broadcast sector and part of the Midwich Group, is pleased to announce a product distribution agreement with manufacturer’s PROMISE Technology for the UK and Ireland and NewBlue Inc. for the UK, Ireland and Europe.

PROMISE Technology delivers single and multi-user access, editing, sharing, and distribution of 4K footage for Post-production and Broadcasting, House of Worship, Sports and Education environments.

NewBlue makes it as easy as possible to produce live broadcasts, give the user the tools to make them engaging and interactive, and do it in one elegant solution. The result is a lightweight streaming and broadcast solution paired with unravelled, data-driven graphics.

The full product range of PROMISE Technology and NewBlue will be available to Holdan and Midwich Group channel partners from today (04/03/21).

Warren Bowler, Divisional Director, Holdan, commented:

“We’re really proud to represent PROMISE Technology and NewBlue a distribution partner in the UK, Ireland and Europe.

PROMISE Technology offers industry-leading technology as part of their Rich Media portfolio. Their products provide the perfect solution, whether you are using the software from home, a massive post-production studio or large IT company. They are an excellent addition to our portfolio.

We’re equally excited to provide NewBlue inc. solutions to our channel partners. In particular, their NewBlue VividCast software makes it incredibly easy to produce live broadcasts. Their user tools make them engaging and interactive and do it in a user-friendly solution. The result is a lightweight streaming and broadcast solution that’s paired with unravelled, data-driven graphics.

“We look forward to working with both these leading manufacturers to provide our partners with the very best solutions available in the marketplace.”

Todor Fay, CEO, NewBlue, commented:

“We are very excited to partner with Holdan. We highly value the comprehensive, customer-centric ecosystem that Holdan has created and honoured to join their suite of first-in-class partner products. We are particularly impressed with the depth and quality of the Holdan team’s customer knowledge and engagement; working with Holdan will help us better align our products and workflows with real-world needs, and then everybody wins.”

Alice Chang, Global Sales and Marketing Officer, PROMISE Technology, commented:

“PROMISE Technology commits to provide the gold standard rich media storage solutions in UK and Ireland. We are so excited to partner with Holdan Limited and realise our commitment.

With our speciality and leading technology of high-capacity storage solutions, we had announced the new, PegasusPro, fusion storage for creative professionals and TV stations. We are looking forward to working with Holdan closely for providing total storage solutions and better services.”

About Holdan

Holdan is one of the largest trade suppliers in the professional video and broadcast sector, supplying resellers and integrators in the UK, ROI and across Europe. Part of the Midwich Group, we represent high profile brands, and provide the highest level of sales, marketing, service and technical support.

Established in 1996, Holdan has built a reputation for a friendly and honest approach. We aim to give our customers excellent service and we truly care about the quality of our delivery. We aspire to be efficient and easy to work with.

We are a value-added distributor, not a reseller.

Midwich Group

Midwich Group is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group’s long-standing relationships with more than 500 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage, unified communications and professional audio. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.

Initially a UK only distributor, the Group now has 1,000 employees across the UK and Ireland, Continental Europe, North America, and Asia-Pacific. A core component of the Group’s growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

Visit the Midwich Group Website

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