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IABM and Caretta Research announce industry-leading research and data partnership, and a $65 billion valuation of the hardware, software and services defined by the BaM Content Chain®

Thu 01, 12 2022

London — 1 December 2022 — IABM, the international trade association for broadcast and media technology today announced an industry-leading data partnership with Caretta Research, the sector’s largest and most experienced specialist market analysis and research company.

Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain® segmentation, Caretta already has a unique insight into the broadcast and media technology industry. This partnership is a natural extension of that collaboration, and working closely alongside our own Business Intelligence Unit will create a powerful market leading alliance.

For the first time, IABM members will gain access to headline BaM market sizing data without having to buy costly reports.

IABM members can also benefit from subscription access to Caretta Portal, providing extensive and accurate data to underpin product and go-to-market strategy, buyer and competitor analysis, account planning and market size and share forecasting.

At $65 billion, the new headline market sizing value reflects the changing nature of the broadcast and media technology market, with the growth in areas such as streaming, FAST, ad tech, analytics and metadata, and the growing shift of revenues to recurring as-a-service models.

Caretta Research’s innovative approach to research techniques and data analysis means the industry data available to IABM members is accurate, relevant and updated quarterly.

Peter White, CEO of IABM said: “We’ve worked closely with members of the Caretta team for many years, and I’m delighted to welcome them as our new exclusive research partner. Caretta’s market valuation data will provide IABM members with an accurate view of the health of the market across every product segment, updated quarterly, and reflecting the way our industry and its product mix is evolving. It will also enable future IABM reports to be both qualitative and quantitative providing more context to a specific topic or segment being researched and reported upon. ”

Rob Ambrose, Caretta Research co-founder and managing director said: “It’s more than 15 years since co-founder Tom Morrod and I first worked with IABM on ground-breaking market research that came to define the association as a leader in industry intelligence. We’re delighted to be providing the industry with another step-change in the quality and usability of the data.”

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