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Masstech announces appointment of Will Pitt as Head of Sales, EMEA

Tue 03, 11 2020

New appointment brings more than two decades of experience in broadcast technology, drive and commitment to a key strategic region

Masstech today announced the appointment of Will Pitt as Head of Sales for EMEA. Will joins from Imagen, where he served as their Commercial Director for four and a half years. During this time Will led new business sales and strategy, and was instrumental in securing landmark deals with the likes of Olympic Broadcasting Services (OBS), AON, the Asian Football Confederation (AFC), the International Tennis Federation (ITF), the International Cricket Council (ICC), Laureus, Alfred Dunhill, SBS Belgium, the Women’s Tennis Association (WTA), the International Table Tennis Federation (ITTF) and Badminton World Federation (BWF). Prior to Imagen, Will held roles at Globecast, BT Media & Broadcast, Geo Networks (now Zayo), and Aframe.

For Masstech, Will heads the EMEA Sales team to drive new growth, further strengthen the partner and reseller network, and help new and existing customers streamline processes and generate new revenue streams made possible through Kumulate, Masstech’s hybrid cloud media & content management solutions.

Speaking after his appointment, Will commented “In sales, you have a unique opportunity, and a responsibility, to open new doors and influence and deliver new outcomes; this is what excites me. We work in one of the most exciting and progressive industries in the world and I feel privileged to be a part of it.”

Will is the latest addition to Masstech’s global sales team, which is led by Luc Tomasino, VP of Worldwide Sales. “We’re very excited to announce Will’s appointment to this pivotal role for Masstech,” Luc said. “EMEA is a critical region, and having Will’s passion and focus to lead the excellent regional sales team already in place, will allow us to bring our multi-award winning storage management solutions to an even wider audience. At a time when many vendors in the industry are looking to reduce their outreach provision, Masstech remains committed to building the most experienced teams in order to serve and guide our customers and partners to the highest levels.”

About Masstech Innovations

Masstech Innovations creates intelligent, hybrid cloud-based storage and content management solutions for the Media & Entertainment (M&E) industry. Masstech combines the experience of many decades of broadcast and video content storage management with cloud and other vanguard technology development processes, to identify and address the challenges of the industry’s constantly evolving technical and business landscapes.

Today, more than 400 organizations representing every facet of M&E, around the world and across every platform, rely on Masstech solutions to keep their assets secure, and to deliver them to the right location in the correct format. For more information, please visit

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