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Masstech to highlight Kumulate for MENA at CABSAT 2020

Tue 18, 02 2020

Ground-breaking modular platform for intelligent storage and asset lifecycle management to be showcased on Booth HS-201

Whiteley, UK – 17th February 2020 – Masstech will be using CABSAT 2020, which takes place 31 March to 2 April at the Dubai World Trade Centre, to intro-duce Kumulate, its new intelligent storage and asset lifecycle management plat-form, to the Middle East and North African markets.

The result of an intensive industry consultation, Kumulate offers media and enter-tainment organisations a route through the many current industry transitions tak-ing place in storage, media, and workflow.

Kumulate’s powerful content management, workflow orchestration and storage optimization modules manage the flow of your content from ingest through to playout, using automated workflows to ensure that your content is always in the right place, at the right time, and in the correct format. Kumulate helps companies modernize their content management, bringing cloud storage, multi-format file transformations, AI and other edge technologies into optimized workflows that de-liver significant operational efficiencies.

Kumulate’s content management features an intuitive UI that allows operators to quickly search and browse assets located on any storage tier of any site, to enrich content metadata, to scrub proxies and catalogue, tag and add segment markers for partial file restore.

The Kumulate Orchestrator module enables customers to automate multi-vendor and multi-format file transformations across unlimited storage tiers in a hybrid cloud environment. It streamlines metadata interchange between third-party sys-tems and metadata enrichment services to drive greater value from their assets.

For users looking to migrate content, Kumulate Orchestrator features automated tools for migrating content across hardware versions, storage tiers (e.g. tape to cloud) or from legacy systems to the next generation of storage platforms. Other standard workflows include publishing to specific formats (e.g. YouTube and Fa-cebook), bulk transcoding, and auto-archive for iNEWS, ENPS and other NRCS systems. AI and machine learning services such as facial or object recognition, or speech-to-text transcribing can be plugged into any workflow to generate rich metadata that is stored alongside the assets and searchable from anywhere.

Kumulate also integrates seamlessly into Avid and Adobe production environ-ments, allowing editors to manage their asset storage from directly within editing applications and workflows, and to maximize efficiency of local disk and cloud storage with features such as Partial File Restore of sequences and projects in deep storage.

Masstech recently appointed Adrian Hoile as Sales Lead for the UK, Middle East and Africa. He comments: “Kumulate is a major addition to Masstech’s rich history of innovative storage and lifecycle management products. It was developed follow-ing many months of consultation with customers and prospects around the world, including in the Middle East region. We’re already seeing great levels of interest and are really looking forward to introducing Kumulate to our ME customers at CABSAT2020 and beyond.”

Masstech will be exhibiting on Booth HS-201. If you’re in attendance this year, please feel free to stop by and speak to a Masstech Innovations spokesperson.

About Masstech Innovations

Masstech Innovations creates intelligent, hybrid cloud-based storage and asset lifecycle management solutions for the Media & Entertainment (M&E) industry. Masstech combines the experience of many decades of broadcast and video con-tent storage management with cloud and other vanguard technology development processes, to identify and address the challenges of the industry’s constantly evolving technical and business landscapes.

Today, more than 400 organizations representing every facet of M&E, around the world and across every platform, rely on Masstech solutions to keep their assets secure, and to deliver them to the right location in the correct format. For more in-formation, please visit

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