Masstech to show broadcasters the power and flexibility of hybrid cloud for optimized storage and lifecycle of their video assets at NAB 2019
Mon 04, 03 2019
Whiteley, UK – 04 March 2019: Masstech, the future-led technology company that provides the media and entertainment (M&E) industry with intelligent content storage and lifecycle management solutions, today announced that at NAB 2019 the company will demonstrate its full range of highly optimized cloud and hybrid cloud storage and asset lifecycle solutions.
Masstech will show how FlashNet, its industry-leading video-centric storage management solution, combines the true flexibility of hybrid cloud with intelligent, content aware workflows to power the next-generation of optimized tiered storage environments. Whether broadcasters are looking to the cloud as a logical next-step in expanding their existing storage, or want to break free from the restrictive cloud options of a current archive provider, Masstech offers highly-efficient cloud or hybrid cloud storage and the flexible pricing that will help them achieve operational and business targets.
Hybrid cloud environments with a single control layer
“Masstech is the only storage management vendor that provides a single control layer for an entire hybrid cloud storage ecosystem,” said Mike Palmer, CTO, Masstech. “Our FlashNet and MassStore solutions can intelligently store your assets in a private cloud, multiple public clouds, or a hybrid configuration that incorporates existing on-premise storage technologies, such as disk, flash, ODA and LTO.”
“Allowing the integration of multiple private and public clouds into a single name-space, with the option to include existing or new on-premise storage, provides the highest degrees of flexibility, durability, efficiency, and cost-savings,” continued Palmer. “Compare this to siloed storage systems with independent buckets and disparate control layers which are not capable of these efficiencies. Masstech solves this issue, homogenizing multiple technologies and service providers into a single object storage name-space, transparent to the MAM, PAM or other management system.”
Object Storage without vendor-lock
“At Masstech we’ve always been proud of our agnosticism,” said Joe French, CEO, Masstech. “This philosophy continues with our hybrid cloud object store solutions; this is true object storage, without ties to specific hardware or cloud vendors. Our support of multiple private cloud systems, such as Cloudian or Caringo, and all major public clouds (Amazon AWS, Google, Microsoft Azure, Wasabi etc) provide genuine freedom of choice of storage providers that other vendors simply can’t match.”
Intelligent workflows, automated lifecycle and integrated transcode
Masstech will also be showing enhanced workflow and lifecycle management via MassStore, its advanced Media Services Framework that allows users to create simple, smart workflows to ensure that content is always in the right place, in the right time, and in the correct format.
MassStore features a fully customizable workflow engine, including environment-specific workflows for news, sports, production, cinema, houses of worship, education and other segments. MassStore’s powerful, integrated transcoding, deep enrichment of metadata and optimized lifecycle management allow users to automate complex and time-consuming tasks, realizing improved operational efficiency and associated financial benefits.
Also on show:
MassStore for News
MassStore for News: Specific integrations of the MassStore Media Services Framework into the industry’s most advanced NRCS systems, such as AP ENPS, Avid iNews, Octopus Newsroom and Ross Inception. Video is automatically saved and linked with scripts, enabling video search from the NRCS. Work-in-progress stories and media can be moved between newsrooms with simple drag and drop, accessed from any connected system, and automatically stored, retrieved and distributed from within the NRCS interface.
Seamless incorporation of legacy archives into next generation storage: Masstech offers a painless, disruption-free path to next-generation storage ecosystems for users of proprietary archive systems, who are looking to move away from the restrictions of vendor-locked cloud and tape solutions. Masstech’s simple Switch is quick and easy, and involves no migration of tapes, content re-ingest or other resource-intensive processes.
About Masstech Innovations
Masstech Innovations is a future-led technology company that provides the media andentertainment (M&E) industry with optimized content storage management solutions. Masstech combines the experience of many decades of broadcast and video content storage management with state-of-the-art, forward-looking development, harnessing edge IT technologies to identify and address the challenges of the industry’s constantly evolving technology and business landscapes.
Today, more than 40 percent of all media and entertainment production assets are managed by Masstech solutions, in more than 400 organizations representing every facet of M&E, around the world and across every platform. For more information, please visit www.masstech.com
Based on your recent activity and preferences we recommend the following pieces of content
The evolution from baseband to IP turned into a revolution in 2020, as the effects of the COVID-19 pandemic forced the streaming and broadcast industries to double dow...
White Paper from Primestream8 days ago
Sector Trends - Live SportsUpdated February 2020 IABM Sector Trends Reports track developments in technology adoption, use cases, and workflow models in different...
IABM8 days ago
Digital Nirvana On Demand Webinar - Leveraging AI and Cloud for the generation of CaptionsIn this webinar we discussed how toImport media into TranceCreate, view and e...
IABM10 days ago
This session brings together experts from both the satellite and IP worlds. We discuss satellite’s place in the broadcasting chain and ask how satellite can remain rel...
IABM11 days ago
Qumulo advances editorial and video production workflows, to keep creativity flowing on prem and in the cloud.Qumulo’s eBook is a guide to ensure your journey to the h...
IABM18 days ago
Adoption TrendsNext Generation Imaging Updated June 2020IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadc...
IABM32 days ago
For decades television stations, news channels and streaming services have had no choice but to rely on limited technologies to deliver the graphics that support the w...
Article from StormGeo36 days ago
IABM’s CTO, Stan Moote discusses how the changes everyone made in 2020 will help focus on having a fresh look at all businesses in the media content chain.
IABM36 days ago