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MBC GROUP embraces Lawo’s IP Competence and Unrivalled Sound Quality for Studio City in Dubai

Wed 27, 10 2021

MBC GROUP, the largest and leading media company in the Middle East and North Africa MENA region, recently upgraded its audio infrastructure with AES67/RAVENNA-compliant Lawo IP equipment for its two control rooms and studios located in Dubai Studio City.

Beside raising the level of audio quality and processing power, one important consideration for the decision to base the new installation on IP-native Lawo solutions was flexibility: either control room needed to be able to serve either studio floor in a variety of I/O combinations. Based on a rights-management scheme, this approach has so far exceeded MBC’s initial expectations. It involves two 48-fader Lawo mc²56 Production Consoles and shared I/O for the IP networked system, set up as a mix of A__stage64 and modular DALLIS Stagebox devices. Embedding and de-embedding of audio in/from video feeds is realized with Lawo’s V__pro8 8-channel video/audio toolbox.

While most audio streams are exchanged via AES67/RAVENNA (IP), other signals are received via MADI. For reasons of continuity regarding previously installed audio gear, a Nova73 HD router provides a 4-port DANTE card, thus allowing the audio engineers at Studio City to leverage a variety of formats in any authorized combination.

The user rights management system built into the Lawo consoles installed at MBC’s Studio City setup indeed allows to protect audio sources “booked” by one mc²56 in order to avoid unexpected setting changes from the console in the other audio control room.

The new system is perfectly capable of handling open-standards AoIP streams, MADI signals and even DANTE sources — in any combination and at a high channel count.

Its native IP support offers a second important advantage: it allowed Lawo to provide remote hands-on training from Europe via WAN-based remote fader and screen control that complemented a live video link for swift and effective knowledge transfer when the worldwide pandemic did not allow any travels.

In a wider perspective, the same native remote capability can be used by MBC operators to control on-location stageboxes during high-profile events: MBC’s engineers are now perfectly able to run their audio productions from their familiar Studio City control rooms. Among the advantages this IP-based approach brings are the possibility to use the most talented operators for back-to-back productions, because they no longer need to travel onsite. Similarly, compact flypacks do away with the need to send OB trucks or lorries to on-location events.

About MBC GROUP

MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

About Lawo

Lawo designs and manufactures pioneering network, video, audio, control and monitoring technology for TV and radio broadcast, performing arts, houses of worship, stadiums and corporate applications. Products include IP-based media infrastructure solutions, control and monitoring systems, digital audio mixing consoles and video processing tools. All products are developed in Germany and manufactured according to highest quality standards at the company’s headquarters in the Rhine valley town of Rastatt, Germany. For additional information, please visit www.lawo.com.

 

 

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