London, 9 March 2020: Supponor, the global leader in virtual advertising technology and solutions in live sports, is delighted to announce the signing of a new long-term licensing agreement for their products with leading sports media and audiovisual content production company, Mediapro. This includes continued use of Supponor’s DBRLive (Digital Billboard Replacement) virtual LED perimeter replacement product and their innovative NSA (Natural Scene Augmentation) virtual carpets product. DBRLive has been used by Mediapro in La Liga football matches in Spain since 2015 and NSA since 2017.
The extension agreement with Mediapro follows the recent deal signed directly between Supponor and FC Barcelona and also includes a provision for Mediapro to offer virtual services to other sports federations based in Spain.
DBRLive continues to grow in Spain, now commercially deployed at over 80 La Liga matches per season. Matches covered include all FC Barcelona matches (home and away), Real Madrid (away), Atletico Madrid (home and away) and Espanyol (home).
“Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace,” comments Julian Fernandez, Commercial Dept, Mediapro. “It means we can tailor global sponsorship packages to take account of local tastes and language as well as sell regional and local advertising packages to new brands.”
The new contract gives Mediapro access to the very latest versions of both DBRLive and NSA, with both upgraded to include UHD/4K technical standards.
“This multi-year renewal is a great vote of confidence from both Mediapro and La Liga in our virtual advertising technology platform, our operations and our team,” comments James Gambrell, CEO, Supponor. “It confirms our position as the preeminent provider of virtual advertising technology and solutions in live sport. We look forward to working alongside Mediapro to expand their service beyond La Liga and into other leagues and federations across Spain’s vibrant sports sector.”
SUPPONOR pioneered and is the clear market leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.
As a pure-play technology solutions provider, SUPPONOR has over 15 years of experience in research, development, testing, integration and commercial deployment. SUPPONOR has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in Football (LaLiga, German Bundesliga, Serie A, FA), Hockey (NHL), Motor Racing (F1), American Football (NFL), Basketball (NBA) and other Tier 1 Sports.
SUPPONOR is based in London and Helsinki and is backed by leading VCs and institutional investors and is supported by the European Union’s Horizon 2020 programme.
For more information, please visit www.Supponor.com (all videos are from live, real-time broadcast productions) or watch us live every week on your broadcast television.
MEDIAPRO is a benchmark in the European audiovisual sector, unique in its integration of audiovisual content, production and distribution with activity worldwide through its 58 offices on 4 continents.
The Group is engaged in significant activity in the area of smart city planning, the design and implementation of interactive museum spaces using cutting-edge technology and planning multi-platform content for marketing and advertising initiatives.
MEDIAPRO provides the creativity and technical solutions required to design, produce and distribute any audiovisual or multi-channel project to any corner of the globe together with the more than 7,000 people who make up the Group’s team of professionals and whose individual talent and professionalism contributes to its overall success.