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Moonbug Entertainment Partners With Amagi To Expand Its Linear Streaming In The U.S.

Tue 12, 01 2021

NEW YORK (January 12, 2020)Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced that Moonbug Entertainment Ltd., one of the largest digital media companies in the world, has selected its cloud solutions to create and distribute linear channels on Free Ad Supported Streaming TV (FAST) platforms in the U.S.

Since launching in 2018, Moonbug has grown its portfolio of kids’ content and rapidly expanded its properties across a number of platforms. Its popular line-up includes global sensation CoComelon, Blippi, My Magic Pet Morphle, Little Baby Bum, and ARPO, among others. Using Amagi’s award-winning cloud playout platform, CLOUDPORT, Moonbug created a 24/7 linear channel – Moonbug Kids – and distributed its content to leading FAST platforms like The Roku Channel and Samsung TV Plus for audiences in the US.

“Implementing the Amagi cloud platform has helped us automate and customize our workflows to a great extent, resulting in significant improvements in efficiency,” said Andy Yeatman, Head of the Americas, Moonbug. “Amagi has deep technical integration with leading streaming TV platforms in North America, Europe and other growth markets. This partnership allows us to scale faster and reach audiences on different platforms, across regions.”

In 2020, Amagi enabled linear channel creation, distribution and monetization for 150+ streaming TV channels, primarily in the U.S. and U.K. – many of these covering entertainment and educational kids genres. Amagi has forged deep technical partnerships with leading FAST platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, Sling TV and more.

“Moonbug has quickly evolved as a favorite content destination for kids in the streaming TV world. Through our partnership, Moonbug is well-placed for future distribution across the world- be it on streaming TV platforms, Owned and Operated apps, or traditional cable TV,” said Srinivasan KA, co-founder, Amagi.

Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.

For more information about Amagi and its streaming TV solutions, visit www.amagi.com.

About Moonbug Entertainment (www.moonbug.com)

Moonbug Entertainment is an award-winning global entertainment company providing values-based educational programming for children. Its popular kids’ lineup includes global sensations CoComelon, Blippi, Little Baby Bum and My Magic Pet Morphle. Moonbug’s content is available in 26 languages.

In just two years, it has become a kids’ programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Joyn, Sky and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.

About Amagi (www.amagi.com)

Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24×7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore.

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