Two companies with similar visions collaborate to meet real user needs
Broadcast specialist nxtedition has formed a partnership with Singular.live, the cloud-native graphics platform. Together, users will be able to add dynamic, responsive graphics and overlays into playout timelines in an HD-SDI/IP environment, greatly adding to the operational convenience as well as connecting information and engagement into the live output.
Singular enables users to create and control broadcast graphics through its Intelligent Overlay platform. Cloud-native, it allows users to create custom designs and templates from a standard web browser. Completed overlays can be dropped into a nxtedition timeline by simply copying and pasting a URL.
nxtedition converted the open-source CasparCG software system to use HTML5 graphic templates early on in their roadmap, so right out-of-the-box, Singular interfaces directly to CasparCG allowing real-time key and fill graphics output to the vision mixer. The HTML templates Singular generates for a playlist are also cached within the nxtedition servers to bring speed and resilience. The Singular API also makes the templates metadata available to nxtedition’s highly-capable NRCS and automation functionality where they can be previewed and populated with content and played out live on-air.
“We developed Singular because we know broadcast graphics, and we know what users really need – flexibility, scalability, ease of use and of course, cost,” said Mike Ward, head of marketing at Singular.live. “We are entirely focused on delivering graphics using Intelligent Overlays, so a partnership with nxtedition allows us to serve the demanding newsroom market. This collaboration is a great example of two companies coming together, pooling their strengths and delivering a really compelling solution.”
Roger Persson, head of sales and marketing at nxtedition, added “The alignment between the two companies is remarkable. We have the same culture in software development, and we have the same goal for our customers of making it easier for them to tell their stories. It is this common language that makes this partnership so exciting.”
Singular embedded in a nxtedition production environment is already in use at a Swiss broadcaster, and the integration is to be included in the 19.4 update to all existing customers. Because Singular Intelligent Overlays are cloud-based and delivered at the time of use, it is easy to set up different graphic formats for varied outputs, or even have the graphics rendered on the user’s device, allowing for personalised engagement.
Founded in 2012, nxtedition has revolutionised video production as one of the world’s most creative software products in the broadcasting industry. nxtedition was one of the first to approach the simplification of the broadcast process by virtualising microservices to replace legacy systems. The existing paradigm of appliance-based products from multiple manufacturers creates layers of complexity which are expensive to purchase, difficult to maintain, hard to integrate and need specialist staff to operate.
The frustrations of these inefficient workflows brought nxtedition into being, taking a rather unconventional route which uses the latest in web technologies and re-purposes them within a broadcast environment. nxtedition virtualises appliance products (prompters, newsroom control systems, automation, media asset management, transcoding, video servers, graphics systems) and creates microservices to provide virtual instances of their functionality.
The core ethos of nxtedition is to plan, write, edit, play out and archive productions within a single consolidated system where the focus is purely on storytelling and not the underlying technology.