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Outernet choose WHATS’ON by MEDIAGENIX to manage scheduling needs for flagship London entertainment centre

Thu 14, 10 2021

October 5th, 2021

Groot-Bijgaarden (Brussels) – Outernet have chosen WHATS’ON — the M&E Business Management Platform by MEDIAGENIX — to manage all their channels across multiple locations within their London entertainment district based in Soho.

Outernet London is an immersive media and entertainment business boasting the world’s largest high-resolution immersive wrap-around screens and audio, a new 2,200 capacity live events venue, the unique Denmark Street apartments and session rooms of Chateau Denmark, alongside restaurants and bars, all situated right in the heart of Central London. The Now Building has the largest deployment of video screens in the world boasting four-storey 36-degree 16K screens with 4D and interactive capabilities.

Mike Whittaker, CTO of Outernet: “When we were putting together our plans to display our unique content in the heart of London, we needed to partner with vendors who not only had a proven track record but who could adapt quickly to the new and distinctive challenges Outernet presented. After a short analysis phase where we brought the team to Brussels, we decided that MEDIAGENIX and their scheduling system, WHATS’ON, were the perfect fit for that brief.”

This was an unusual challenge for MEDIAGENIX. Tom Donoghue, MEDIAGENIX Business Development Manager: “After a short and intensive analysis period in February 2020 we launched our project and ran head-first into Covid and lockdown. As Outernet were still building their premises in Denmark Street and nobody could get on site it meant a reassessment of the plans.”

Challenges

The project team had to liaise with vendors in London, Germany, and on the West Coast of the USA to deliver a never set of requirements and integrations. Some of the technology was custom made to provide the content schedule and management for Outernet’s real-time immersive and interactive content at 16k resolution. This also presented the team with new hurdles to jump before getting to a point where they were ready to go live. Despite all the teams working remotely there has been great cooperation from all parties.

The Future

Outernet have plans for further locations in Los Angeles and New York and beyond.

The Outernet deal adds another important name to the list of 2021 wins for MEDIAGENIX. Outernet London will join the fast-growing community of WHATS’ON users, which already boasts London-based names such as A+E Networks UK, BBC, DAZN, and UKTV, and many other prominent media companies and groups, such as Al Jazeera, BeIN Sports, MBC, and Viacom CBS Networks International.

Tom Donoghue: « MEDIAGENIX welcomes Outernet London as a valued partner with great pride. Together our teams will meet this new challenge with the greatest enthusiasm and dedication. »

About MEDIAGENIX

MEDIAGENIX ranks among the top tech vendors in the international media industry with M&E Business Management Platform WHATS’ON.

Over 130 media companies across the globe rely on WHATS’ON to unify their content supply chain across linear and nonlinear, and streamline all workflows related to content, content rights, planning, and curation with a view to ensuring agility and profitability.

Clients include OTT streamers and VOD platforms, public and commercial radio & TV stations, telcos, and video service providers. Together they manage a total of more than 2,000 channels and services. WHATS’ON enables them to offer the right content at the right time to the right audience on the right device through whichever platforms and delivery methods, and with whatever mix of business models that are best suited to achieve their aims.

This propels major efficiencies and innovations from content acquisition, rights management, planning and multichannel/multiplatform scheduling and curation, to content publication and promotion, and smart analytics. The bottom line of continuous innovation is always to help clients engage target audiences, contain OPEX and maximize content ROI.

More than 230 employees are working from offices in Europe, America, and Asia.

More information about MEDIAGENIX at www.mediagenix.tv.

About Outernet Global

Outernet is a global network of immersive media and culture districts designed to provide experiences for entertainment, brand activation and retail the likes of which have never been seen before. The first will open in central London in Winter 2021 and will kick off a global roll out with sites planned in New York, LA and Europe.

Outernet will feature the world’s first of its kind public atrium – The Now Building – containing an immense digital canvas: a 4-storey high, floor to ceiling, 360 degree, 16k screen surface – the most advanced of its kind on the planet. A daily footfall of 400,000 people set to experience this new London landmark.

Music is at the heart of Outernet London. The Denmark Street location is often described as the birthplace of the British music industry and is where artists from David Bowie to The Sex Pistols hung out, made music and lived. A 2,000 capacity, venue the largest in central London since the 40’s, the reborn and iconic 12 Bar Club and a further intimate live venue are all set to open.

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