20 April 2021, Sofia, Bulgaria – Global systems integration specialists PBT EU has appointed Pro Systems as the official authorised reseller of SubtitleNEXT in the Balkans region. This new partnership provides a unique opportunity for the SubtitleNEXT platform to widen its geographical footprint at a crucial time as new European rules emerge.
The demand for subtitling and captioning solutions is soon set to dramatically increase in the Balkans, as a result of the latest European and local regulations that will require an upsurge in the accessibility of audio-visual content for hearing-impaired people. PBT EU is eager to ensure that customers in the region are well-prepared, ahead of time, to meet these obligations. With a reliable partner in place, PBT EU is in a positive position to be able to offer regional broadcasters and subtitling service providers with SubtitleNEXT’s vital capabilities that the rest of the globe already enjoys.
Pro Systems is made up of a knowledgeable and clued-up team of well-established broadcast industry professionals with decades of high-level technical, engineering and consultancy expertise behind them. The company already supports big brand names such as Sony, Black Magic Design, New Tek and others. The Pro Systems team has an extensive background in providing high-end solutions to many organisations, ranging from TV channels, post production and production companies, media centres, OB trucks, hotels, universities, and virtually any business related to the AV and IT Technology sphere. SubtitleNEXT will complement Pro Systems’ current product portfolio in the broadcast sector, owing to the application’s advanced capabilities and versatility.
Defined as an exceptionally dependable subtitling software platform, it is no surprise as to why SubtitleNEXT is referred to by many professionals today as the “subtitler’s lifesaver.” Delivering to high industry standards, the system has an array of immediate resourceful tools and features. Available in a single compact application, it punches above its weight and can be put to work on heavy deadline-driven workloads. SubtitleNEXT’s entire product line will be available for purchase online via the Pro Systems website as dedicated packages – Explorer, Novice, Live Subtitles and Expert, offered to low and high-volume professionals, serving various tiers of subscribers in terms of revenues.
SubtitleNEXT already has a proven track record of success across the region. Throughout the entire pandemic, it has continued to support customers, owing to its flexibility and remote capabilities. Many of the companies that have already adopted SubtitleNEXT include Polsat, Kino Polska, OiV in Croatia, Listen Up in Bulgaria, AMC in Hungary, Hayat, HD Media, OBN, University of Warsaw, University of Rome Tor Vergata, Doli Media Studio and The European School of Translation. Others include Europe’s largest Belgium-based production company Videohouse where SubtitleNEXT was used for well-known TV series such as Big Little Lies, Sirens, Vikings, and many others. The Hellenic American College of Greece is also a SubtitleNEXT fan and has equipped its Masters in Translation students with key localization skills to prepare future subtitlers with a definitive career path to face the pace of demand in the translation and creative industries.
Sales and Marketing Director at Pro Systems, Sonya Chakarova stated, “We are pleased to be appointed as PBT EU’s reseller partner in the Balkans region. We are impressed with PBT EU’s refreshing approach and their impact in the broadcast sector with SubtitleNEXT. This remarkable software platform is playing a relevant role, not only in exceptionally constructive and helpful areas such as advancing accessibility for the hearing-impaired, but also in helping to improve communication and boost subtitling creativity in the broadcasting, media, and creative industries with a viable and affordable solution. SubtitleNEXT is the perfect fit for us, where our products can be fully integrated within quality customised solutions that serve the customer’s requirements.”
PBT EU’s CEO Ivanka Vassileva commented, “We are delighted to be partnering with Pro Systems, given their excellent reputation, established sales channel and systems integration experience in the Balkans. Their ambitious plans to further develop an online shop to be able to provide big brands and solutions to the AV market, provides our SubtitleNEXT product with increased brand recognition and dynamic business development in the area. Pro Systems are made up of an excellent team of driven and dedicated individuals. They share our passion for customers to excel, by arming them with state-of-the-art tools that truly deliver and adapt in a competitive market.”
About Pro Systems
Pro Systems is an established global software vendor and leader in their respective area of software and systems integration consultancy that delivers reliable and usable out-of-the-box software, consultancy, support, and custom software development solutions to enterprise customers in the broadcast industry. Brands they support include Sony, New Tek, Black magic Design and recently added SubtitleNEXT. For further information, visit https://pro-systems.tv/
About PBT EU
PBTEU develops and provides performance-leading solutions and customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment.
PBTEU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof, including the NEXT-TT platform.
PBTEU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place. Visit www.pbteu.com