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PFT secures another patent for its AI platform, CLEAR Vision Cloud

Tue 03, 11 2020

Prime Focus Technologies (PFT) is pleased to announce that the United States Patent and Trademark Office has issued a patent (U.S. Patent No. 10,783,375) expanding upon the company’s existing patents for its Machine Wisdom – AI technology, the “secret sauce” of its media recognition AI platform, CLEAR Vision Cloud.

The present invention overcomes the drawbacks of the technology models available to date. It provides a system for grouping independent machine learned artificial intelligence to generate collective “machine wisdom.” This helps obtain higher accuracy in identifying tags, objects, and actions in a video.

The patent works on the premise of differentiating Machine Wisdom from Machine Intelligence. Intelligence is about finding a solution to a problem, but wisdom is knowing exactly when, where and how to apply this intelligence.

The proposed solution will interact with multiple AI systems that identify various facets of the content. For example, AI machine ‘A’ can detect faces, actions, and brands from a video.  Another AI machine ‘B’ can identify products, objects, and on-screen text very well. The 3rd AI machine, ‘C’ can identify faces with lower accuracy than machine A, but can also identify transcripts of the spoken dialogs.

The Machine Wisdom solution in CLEAR Vision Cloud, therefore, can identify the context of the discovery, choose the best quality output from among multiple off-the-shelf AI engines, synthesize the results and give the final outcome that’s accurate and contextual. This technology helps unclutter huge amounts of AI-generated data from multiple engines and provides data that is highly actionable by the downstream Media and Entertainment workflows.

“AI and ML technologies from different vendors are consistently getting better in detecting various aspects of the video content,” said Adrish Bera, Senior VP – AI/ML Products, Prime Focus Technologies. “But a single solution is unable to address with 100% accuracy every aspect of the discovery like faces, objects, speech, texts, logos, keywords and more. Also, without a context, the AI-generated data is meaningless. That’s where CLEAR Vision Cloud’s pioneering Machine Wisdom technology makes a big difference in generating data that’s near 100% accurate and actionable.”

PFT’s CLEAR Vision Cloud integrates best-of-breed AI engines like Microsoft, Google, Amazon Web Services, IBM Watson, and home-grown AI models along with a unique Machine Wisdom layer that is focused on harnessing the best quality data.

Along with Technology, PFT offers strategic Consulting services to ensure AI works for the customer, considering their specific business challenges and unique content. CLEAR Vision Cloud is offered to users as Data Packs and/or ready-to-use Action Toolkits like Segmentation, Content Moderator, Video Comparator, Discovery, and Language Tools.

Think Automation. Think CLEAR.

For more information, visit:

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better.

PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, HBO, IFC Films, Miramax, CNBC Africa, TERN International, Sony Music, Disney+ Hotstar, National Geographic, Amazon, Viacom’s Voot, BCCI and Indian Premier League.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit

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