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Prime Focus Technologies partners with Prestige Ice Cream’s Rollick for new brand campaign

Mon 23, 03 2020

Mumbai – March 17, 2020: Prime Focus Technologies (PFT) announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communication) to Rollick, a part of the Prestige Ice Cream Group. PFT’s Brands team has delivered end-to-end services for the films – from conceptualization and scripting to direction, production and post production.

Created under Rollick’s new brand campaign, ‘Express every joy with a Rollick’, the films have been made in Bengali, and are dubbed in Hindi and Odia. Leveraging light-hearted, vibrant narratives, they showcase the brand essence of Rollick, which is all about celebrating the joy you feel within. As a full-service creative agency, PFT also undertook a photoshoot and delivered cutting edge creatives which will be used to create print advertisements for the campaign, including OOH advertising, catalogues, brochures, leaflets and more.

“Rollick has always been innovating and studying changing consumer palettes to launch fresher and unique variants of ice cream. We have optimistic expansion plans mapped out for 2020, with an eye on increasing our market share and footprint,” said Anisha Aggarwal, Director, Prestige Ice Creams. “Through our latest brand campaign, we want to urge our customers to celebrate life and express the joy they feel within. We’re thrilled with the way both the TVCs and print media have come out – kudos to Prime Focus Technologies for doing such an excellent job!”

Umesh Bopche, Vice President – Brand Services, PFT added, “We have worked with Rollick as a production partner in the past, and are thrilled that they trusted us with end-to-end creative responsibilities for this campaign. Given the primary target audience profile, we chose to work with emotions and storylines that are deeply rooted in Bengali ethos. From casting to background score to overall production value, we’ve spared no effort in creating cutting edge films, and we’re extremely grateful to Prestige Ice Cream for this incredible opportunity of working with them once again.”

View some of the films here.

Team credits:

Agency – Prime focus Technologies
Produced By – Prime Focus Technologies
Creative Director – Albin Jason
Executive Producer – Karan Walia
Producer – Bijal Sunil Majithia
1st Ad – Simon Jaison
AD’s – Akanksha and Shantanu
DA – Ananya Agarwal
DOP – Akhilesh Shrivastav
Line Production – Knights Media & Films
Production Team – Rajdeep Gupta, Anirudh Dhanak & Jinal Dhakan
Art Director – Priti Gole
Food Stylist – Nitin Tondon and Team – Swati
Costume / Fashion Stylist – Seepi Gupta
Photographer – Rohit Gupta
Casting – Arpit Gupta
Make Up – Sachin Jhadav
Accountant – Mahendra Pawar (Knights)
Post Producer – Dhwani Damani

Account Management – Jayanta Moitra
Business Head – Umesh Bopche

About Rollick

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state-of-the-art manufacturing units in Kolkata and Ranchi. It has a fast-growing network of over 500 distributors across the region. Rollick’s product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick competes with other national brands such as Walls, Amul, Mother Dairy and Vadilal and the regional competitors like Coolfi, Kamal’s and Metro Dairy. Today, Rollick is present in 15 states and has plans to soon be available pan India. Bengal and Jharkhand remain the top 2 in terms of sales and brand presence.

About Prime Focus Technologies’ (PFT) Brands

PFT Brands is a full-service digital first creative agency that helps transform brands into digital content destinations that build loyalty. It provides cutting edge content creation and post production services, along with transformational Cloud technology to manage, distribute and monetize content in a cost-effective manner.

PFT Brands works with more than 300 brands, delivers over 5000 media assets every month, and has a proven video advertising experience of over two decades. Some of PFT Brands’ clients include Jio, Vodafone, Nestle, Tata Sky, Future Retail, Soch, Oppo, Brooke Bond Red Label, Kotak Mahindra Bank, TVS, Tata Motors, Star, Viacom and Amazon.

PFT Brands is the creative arm of Prime Focus Technologies (PFT) – the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry.

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