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Prime Focus Technologies wins TVBEurope’s ‘Best of Show’ Award at IBC 2019

Thu 26, 09 2019

CLEAR™ Vision Cloud’s AI for Cricket solution selected for the award

Los Angeles, CA – Sep 24, 2019: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has won TVBEurope’s ‘Best of Show’ Award at IBC 2019 under the Media & Entertainment category for its Artificial Intelligence (AI) for Cricket solution.

Part of PFT’s media recognition AI engine, CLEAR™ Vision Cloud, the solution identifies cricket action with extremely high accuracy, helps produce highlight packages in near real-time and delivers immersive viewing experiences to engage with fans. It is trained to catalogue an exhaustive range of elements including ball segments, runs scored per ball, replays, celebrations, wickets, bowling type, batting type, striker, brand logos, etc. with high accuracy. With CLEAR as the backbone, Vision Cloud delivers in-app notifications, powers the most dynamic Video Scorecards, creates rich & interactive storyboards and extends the power of creating highlights to the consumer. Sports highlights produced by the engine compare and go beyond the best human-produced highlights.

“We are deeply honored that our AI for Cricket solution has been selected for this prestigious industry award. This validates our efforts of enabling content creators to achieve unprecedented efficiency in sports production and unlocks new possibilities for engaging users and generating revenues,” said Adrish Bera, Senior Vice President, AI/ML, OVP & Analytics, Prime Focus Technologies. “Vision Cloud helps sports content creators improve storytelling and gain unmatched scale & speed, and we are thrilled that it has been recognized for the business value it offers the media & entertainment industry.”

The ‘Best of Show’ Awards at IBC 2019 honor innovation and outstanding product development in media and entertainment. All nominations were reviewed by a panel of independent industry experts at the show.

At IBC, PFT’s flagship product, CLEAR™ Media ERP also featured in ‘What Caught My Eye’, an initiative where guest experts reveal their favorite products from the show floor that are changing the face of broadcast and on-demand publishing, and enabling the platform revolution.

To learn more about the award-winning CLEAR™ Vision Cloud, visit

Think Automation. Think CLEAR™.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.

PFT works with major M&E companies like Channel 4, Turner, PBS, The Walt Disney Company-owned Star TV, Hearst, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit

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