London, 4 March 2020: Supponor, the global leader in virtual advertising technology within live Tier 1 sports, is delighted to announce that RCD Espanyol de Barcelona is deploying its state-of-the-art technology at all its home games in La Liga. The leading soccer club’s games at the RCDE Stadium will now feature the use of Supponor’s innovative DBRLive virtual replacement technology and NSA virtual carpet placement solution which is offered in partnership with the worlds leading LED perimeter display specialist TGI.
The two Supponor technologies allow the placement of targeted adverts within the live feed that can be specifically geared towards geographic or demographic market segments. This is a particularly important consideration for La Liga clubs as they grow international audiences, providing an additional revenue stream with advertising and sponsorship deals targeted to fans wherever they are watching in the world.
The solution is being operated by Mediapro, which acts as the production partner for Supponor technical solutions in La Liga. Over the last six seasons, the deployment of Supponor’s virtual advertising solutions by Mediapro in La Liga has grown from a handful of games to over 80 per season. It now features in matches played by FC Barcelona, Atletico Madrid, Real Madrid, and RCD Espanyol de Barcelona.
“Virtual advertising helps to grow club revenues by making available new advertising opportunities on the international broadcast feeds of the club’s live matches,” says James B Gambrell, CEO, Supponor. “For example, RCD Espanyol de Barcelona is cultivating a large Chinese fan base given the popularity of its striker Wu Lei, who joined the club in 2019. This has created the opportunity to develop new sponsorship opportunities and regional advertising revenues on the Asian feeds of RCD Espanyol de Barcelona’s matches using Supponor technology.”
“Virtual advertising solutions targeting different markets need to offer both technical reliability and seamless operational capability to unlock the significant commercial returns for clubs such as Espanyol,” comments Julian Fernandez, Mediapro. “We are delighted with the way that the Supponor and TGI solution has worked in La Liga and look forward to further expansion and increased monetization opportunities with LaLiga clubs and participating global brands.”
Supponor pioneered and is the clear market leader in delivering virtual replacement technology of TV-visible signage for real-time broadcast and streaming of in-venue sports advertising. Our advanced technology delivers the most powerful and impactful brand activation in broadcast sport by integrating powerful augmented reality overlays with traditional broadcast quality solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.
As a pure-play technology solutions provider, Supponor has over 15 years of experience in research, development, testing, integration and commercial deployment. Supponor has commercially deployed its virtual advertising replacement solutions at hundreds of live broadcast events across 10 major broadcast territories in Football (LaLiga, German Bundesliga, Serie A, FA), Hockey (NHL), Motor Racing (F1), American Football (NFL), Basketball (NBA) and other Tier 1 Sports.
Supponor is based in London and Helsinki and is backed by leading VCs and institutional investors and is supported by the European Union’s Horizon 2020 programme.
For more information, please visit www.Supponor.com (all videos are from live, real-time broadcast productions) or watch us live every week on your broadcast television.
TGI (wwwt.tgi-worldwide.com) is Supponor’s preferred perimeter LED supplier for Spain and is certified to manufacture and operate certain models of Supponor-enabled LED solutions across Europe and the Americas.
TGI is the global market leader for delivery of high-end LED hardware and software solutions. We provide our services in a variety of sports including Soccer, Cricket, Rugby, Tennis, Basketball, at more than 3500 events per year to some of the worlds leading sports brands and competitions like FIFA, UEFA, Manchester United, Manchester City, Liverpool FC, Tottenham Hotspur, FC Barcelona, Juventus FC and many more.
TGI helps rights holders to build new revenue streams through a full 360 degree digital agency approach to deliver turnkey solutions to our clients including IN BROADCAST services like LED perimeter and Virtual Broadcast, IN STADIA elements including multiple Display and AV Formats, Wireless infrastructure, including WIFI, software and data management platforms, reporting tools, match day operations and a number of fan engagement tools. BEYOND STADIA services including mobile apps, loyalty programs, content, data collection, analytics and segmentation.
TGI works closely with brands to help rights holders monetize their digital inventory in the most efficient manner.
TGI is part of QMS Media Group (ASX: QMS) with headquarters in Melbourne (Australia) and offices in Dusseldorf (Germany) London (UK), Buenos Aires (Argentina) and Chicago (US).