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Rise, Rise APAC and Rise North America Announces 2021 Pairings for Mentoring Schemes

Tue 18, 05 2021

London, United Kingdom, 18 May 2021 – Rise, the membership group for gender diversity within the broadcast technology media sector is pleased to announce the pairing up of mentees and mentors for its fourth annual mentoring scheme in the UK, its second in APAC, and its first mentoring scheme in North America.

The 2021 programme sees a variety of experienced broadcast technology media sector industry leaders, at a diversity of levels of seniority, ready to offer expertise, knowledge and guidance to 49 women.

The scheme is made possible due the incredible support from industry partners and Rise is delighted to be working the following industry sponsors for 2021/22:

Gold: Avid | Grass Valley | Gravity Media | Sony

Silver: Blackmagic Design | Deluxe | Clear-Com | DPP | Moov | Red Bee | Timeline

Bronze: ENVY | M2A Media | Object Matrix | Pixelogic Media | Ross Video | Source Elements

Singapore: Avid | Digigram | Ross Video

North America: AsaPro (Silver) | G-Technology (Silver) | Source Elements (Bronze) | Avid | Broadfield | Clear-Com | Ross Video

Each pairing will involve 12 hours of one-to-one time with their mentor, the opportunity to meet the mentee group on a monthly basis, as well as attend networking events, workshops, and seminars throughout the six-month programme* (all delivered digitally until the lockdown lifts). The diverse group of mentees, from all around the UK, the APAC region and North America regions were chosen from over 130 applications.

Carrie Wootten, Managing Director of Rise, said: “We are very excited to announce the 2021 mentor and mentee pairings for all three regions, especially those in North America for the first time.  We know that the support provided through the programme is needed now more than ever and we are proud to be supporting 49 women in the broadcast media and technology industry.”

Wootten added: “I would like to thank our sponsors and partners, and of course, the mentors. Their generosity enables Rise to deliver these much needed schemes across three regions, providing invaluable guidance and inspiration.”

The mentor and mentee pairings for the 2021 programmes are as follows:

UK Mentor and Mentees Pairings:

  • Belen Arronte, Head of Media Solutions Marketing, Sony will mentor Ellis Bezant, Market Analyst, Pebble
  • Paula Bargary, Sales Director EMEA, Vizrt will mentor Sarah Collis, Senior Digital Media Technician, Pixelogic Media
  • Anne-Louise Buick, VP Revenue Marketing, Avid, will mentor Izabella Koukorava, Head of Product, Sky
  • Allison Coucher, Service Strategy Manager, Skywill mentor Annie Walker, HR Advisor, Gravity Media
  • Dee Davidson, Business Operations Director, Deluxe will mentor Taryn McDonnell, Production Manager, Timeline TV
  • Caroline Ewerton, VP Production Services, DAZN will mentor Fernanda Longo, Project Manager, Red Bee Media
  • Nicki Fisher, Sales Director EMEA, Clear-Com will mentor Sophie Lambert, Sound Assistant, Telegenic
  • Lorna Garrett, Managing Director, Zest Technologies will mentor Kerri Brown, Senior Manager, R&D – Playout, Grass Valley
  • Sadie Groom, Managing Director, Bubble Agency will mentor Barbara Rosseel, Strategic Marketing Lead, Sony Professional
  • Paola Hobson, Managing Director, InSync Technology Ltd will mentor Neha Shah, Lead QA Engineer, STARZPLAY
  • Jackie Howes, Director Media Infrastructure Architect, Discovery Inc will mentor Mirusha Jegatheeswaran, Content Technology Support Engineer, ITV
  • Abigail Hughes, VP Growth EMEA, Premiere Digital will mentor Tereza Klucka, Senior Content Services and Mastering Specialist, Pixelogic Media
  • Marina Kalkanis, Senior Technology Executive, M2A Media will mentor Christina Nowak, Consultant of Business Development & Marketing, New Chapter Production Ltd
  • Lisa Lavender, Operations Director, British Arrows will mentor Juliette Beahan, Sales Operations Co-ordinator, BBC Studios
  • Anna Lockwood, Head of Global Sales, Telstra Broadcast Services will mentor Amaka Akpata, Sales Delivery Manager, Freelance
  • Kerry Shreeves, Vice President of Technology Operations, Discovery Inc will mentor Phoebe Swaby, Product Manager, BT Media & Broadcast
  • Stephen Stewart, COO, Take 1 Script Services will mentor Kathryn Savage, Live Transmission Operator, Discovery Inc
  • Seema Talwar, SVP International Operations, 20th Century Fox will mentor Hayley O’Toole, Live Capture Supervisor, ITV
  • Cat Tate, Business Development Director, Freelance will mentor Charlotte Bell, Operations Manager, Timeline Television North
  • Dushi Thangarajah, SVP Localisation, Fulfilment & PMO, Deluxe will mentor Niki Whittle, Global Graphics Operations Manager, DAZN
  • Ian Wagdin, Senior Tech Transfer Manager, BBC R&D will mentor Esme Racey, Junior Broadcast Assistant, Cloudbass Ltd
  • Helen Weedon, Owner & Senior Account Director, Radical Moves PR will mentor Alexia El Merhebi, Digital Communications & Events Executive, Calrec
  • Richard Welsh, SVP Innovation, Deluxe will mentor Nancy Wu, Multimedia Producer, Dove Media Ltd
  • Kate Wendelboe, Head of Strategy, BT will mentor Anjla Pankhania, Account Management Executive, BBC Studios
  • Deborah Williamson, Engineer Director – Global Playout Technology, Discovery Inc will mentor Amber Holbrook, Broadcast Engineer, QVC

APAC Mentor and Mentees Pairings:

  • Sharifah Ahmed, CMO, Torque Video Systems will mentor Chika Nemoto, Order Management Specialist, Grass Valley Japan, Tokyo
  • Marc Bruce, Managing Director, Encompass Digital Media will mentor Azrina Jane Abdullah, Territory Manager Malaysia, Vizrt
  • Peter Bruce, Business Development, Elevate Broadcast Pte Ltd will mentor Sheila Chong, Senior Support Specialist, Grass Valley Singapore Pte Ltd
  • Mark Cooke, Sales Director, Ross Video Singapore Pte Ltd will mentor Catherine van Raemdonck, Account Director, Brightcove Singapore
  • Nancy Diaz Curiel, Managing Director, Digigram Asia Pte Ltd will mentor Karen Siaw, Inside Sales Executive, Ross Video Singapore Pte Ltd
  • Shad Hashmi, Principal Consultant, Three Media will mentor Vivian Yu, Regional Marketing Manager, Ross Video Singapore Pte Ltd
  • Divya Jain, Senior Broadcast Engineer, Benchmark Broadcast Systems India will mentor Rupali Sarkar, Senior Sales Executive, ARK Infosolutions Pvt Ltd
  • Leena Singarajah, Executive VP, StratGuy will mentor Sing Yee Lee, Senior Solution Architect, Grass Valley Singapore Pte Ltd
  • Melissa Soobratty, Senior Media Director, World Table Tennis (WTT) will mentor Mia Tan, Inside Sales Representative, Ross Video Singapore Pte Ltd
  • Pip Warren, Media Asset Management Professional Services Manager, AVID Australia will mentor Olivia Grimshaw, Customer Success Manager, Grass Valley, Sydney

North America Mentor and Mentees Pairings:

  • Vanesa Andrés, Technical Sales Rep, CAST Group will mentor Julie Sakes, Supervising Account Manager, Deluxe Distribution
  • Rachel Archibald, Director of Marketing, Clear-Com will mentor Amanda Holtstrom, Product Manager, Ross Video
  • Jesse Averna, Editor, Dreamworks will mentor Elizabeth Guenther, Account Director, Deluxe Media
  • Barbara DeHart, Director of Alliances, Grass Valley will mentor Jordan Linekar, Data i/o Technician, Deluxe Media
  • John Harris, NA Sales Manager, Cambridge Research Systems will mentor Bec Simpson, Business Development Executive, Take 1
  • Jade Kurian, President, Latakoo will mentor Leah Morris, Account Director, Deluxe Media
  • Anna Lee, CEO, Deluxe will mentor Dawn Lannon, Senior Buyer, Grass Valley
  • Kathy Ann McManus, Chief Customer Experience Officer (CCXO) & SVP, Global Customer Solutions and Services, Avid will mentor Meg Travis, Director, Global of Head of Marketing, Iron Mountain Entertainment Services
  • Stephane Menard, VP Engineering, Clear-Com will mentor Demi Milas, Production Co-ordinator, Deluxe Media
  • Jill Prubovic, Owner, Jill Porubovic Consulting will mentor Carole Pelletier, QMS,EHS and Quality Supplier Manager, Grass Valley
  • Meghan Ross, Senior Global Technology Manager, Brightcove will mentor Deanna Lee, Senior Account Manager, Deluxe Entertainment
  • Kathy Skinski, General Manager, Broadcast & Media, Leyard will mentor Remington Maxwell, Senior Software Engineer, Grass Valley
  • Louise Tapia, CEO, Take 1 will mentor Priscilla Oliveira, Technical Operations / Post & Distribution, Premiere Digital Services
  • Lena Wasikowski, SVP, Global Account & Business Development, Deluxe will mentor Allison Martin, Senior Manager of Content Planning, Global Operations, BBC Studios

To find out more about our mentees, click here

Sponsorship for the mentoring schemes and Rise’s other activities are still available.  To find out more and to discuss how you can get involved, please contact Carrie Wootten, Managing Director at Rise on

*Activity will abide to all current Government advice on Covid-19

About Rise

Rise was formed in 2017 to support and promote women working in the non-craft part of the broadcast industry in operations, engineering, sales, marketing and business. Since its conception, Rise has grown to become a global network hosting events at Broadcast Asia, IBC and NAB. In Spring 2019, Rise won the National Women’s Mentoring Award at the National Mentoring Awards.

Rise’s six-month mentoring programme is designed to support women working in, or aspiring to work in, the UK’s broadcast technology sector. Its mission is to raise the profile of women within the sector, to encourage younger women to join or feel that they can progress and break the glass ceiling, to work with manufacturers to highlight the issues and help them to promote a diverse workforce, as well as to work with industry associations to gain traction and give credence, and to become a platform for smaller groups or individuals wanting to promote female diversity and to support groups promoting other diversities.

Rise has also launched Rise Up, a programme of school workshops delivered throughout the UK to inspire children throughout their primary and secondary education. Crucially, it will enable industry to remain in contact with students and encourage them to consider a broadcast engineering apprenticeship or degree when they reach this level. With universities struggling to recruit both male and female talent in broadcast engineering related courses, the industry is increasingly facing recruitment shortfalls across the whole sector.

Rise has been working with universities and key industry partners to investigate and address the lack of new talent entering the broadcast technology sector, specifically engineering and technical operational roles.

Follow Rise on Twitter at @Rise_WIB

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